rsqfireprotection.com
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The $20M Invisible Titan
How RSQ Fire Protection dominates the construction market without a digital footprint
In an industry obsessed with digital presence, RSQ Fire Protection operates as a ghost. With $19.6M in revenue and 75 employees, their website is a digital black hole—zero monthly visits, zero organic keywords, zero backlinks. Yet they're building the fire safety systems for America's most critical infrastructure. This is a masterclass in B2B operations-first growth.
"They're not playing the SEO game—they're playing the relationship game, and winning."
The Anti-Digital Playbook
While competitors burn cash on Google Ads and content marketing, RSQ Fire Protection has built a $20M business on pure operational excellence. Their tech stack (OpenCart, jQuery, Tailwind) suggests a site built once and forgotten—a deliberate choice. In construction, trust isn't earned through blog posts; it's earned through flawless execution on million-dollar projects. Their zero-traffic website isn't a failure; it's a statement: 'We don't need to chase leads because the right clients already know who we are.'
The Relationship Engine
With leadership from Doug Sheridan (President) and Mike Noe (EVP Operations), RSQ has mastered the art of relationship-based B2B sales. Their 75 employees generate $19.6M in revenue—that's $261,000 per employee, significantly above industry averages for construction services. This isn't a company that needs inbound marketing; it's a company that wins through referrals, repeat business, and being the trusted name in fire protection for major construction projects. Their careers page and contact forms are the only digital touchpoints that matter.
The tech stack reveals the story: jQuery, Slick, Bootstrap, OpenCart. This isn't a modern React/Next.js application. It's a functional, minimal website that serves as a digital business card, not a growth engine. They've invested in Crazy Egg and Google Analytics but likely use them to track the handful of serious inquiries rather than optimize for traffic. For a company of this size, zero organic traffic is a strategic choice, not a technical limitation.
- $19.6M revenue from 75 employees = $261K per employee (exceptional efficiency)
- Zero digital marketing spend = maximum margin on operations
- Leadership team with deep industry experience (Engineering, Safety, Operations)
- Strategic use of analytics for conversion, not acquisition
The Ultimate B2B Flex
Building a $20M business without a website that works is the ultimate proof that relationships > algorithms in industrial markets.
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Open Graph Image
https://rsq.ecologik.net/wp-content/uploads/2020/06/RSQ-Fire-Protection-Logo.png
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Homepage - RSQ Fire Protection
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About rsqfireprotection.com
Company Values 4 Find What You Need 3 5
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Technology Stack
rsqfireprotection.com uses 19 technologies across their website including Font Awesome, Google Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Google Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, WordPress
E-commerce & Payments
OpenCart, Shopware, Magento
Analytics & Marketing
Crazy Egg, Google Analytics
Traffic & Audience
rsqfireprotection.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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