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Ruby: The Human Touch in a Digital World
How a 20-year-old virtual receptionist service built a $360M empire by answering the phone
In an era obsessed with AI chatbots and automated workflows, Ruby has quietly built a $360M business on a radically old-school premise: real humans answering real phones. While tech startups chase algorithms, Ruby's 774 employees prove that for small businesses, the most sophisticated technology is still a friendly voice.
"Ruby isn't selling software—they're selling peace of mind, one missed call at a time."
The Small Business Whisperer
Ruby's genius lies in its narrow focus: small businesses terrified of missing opportunities. With 15,000+ clients, they've cracked the code for solopreneurs who can't afford a full-time receptionist but can't afford to miss a $10K call either. Their 24/7 coverage model turns after-hours anxiety into competitive advantage.
The SEO Moat
Ruby dominates the 'ruby receptionist' keyword cluster (1,160 monthly searches) while ranking for generic terms like 'ruby' (130,690 monthly searches). This SEO arbitrage creates a powerful funnel: curious searchers land on Ruby, discover a service they didn't know they needed, and convert. With 51% organic traffic, they've built a self-sustaining growth engine that competitors can't easily replicate.
The company's $38.8M funding over 20+ years reveals a bootstrap mentality disguised as venture-backed growth. Unlike SaaS companies burning cash for user acquisition, Ruby's unit economics are ruthlessly efficient: each receptionist handles multiple clients, creating leverage that pure software companies struggle to match. Their 45K monthly visitors generate $360M in revenue—that's $8,000 per visitor, a metric that would make most SaaS CFOs weep.
- Dominates 'ruby receptionist' search (1,160 monthly searches) with zero brand confusion
- 774 employees suggest heavy investment in human capital vs. automation
- 4.6/5 Trustpilot rating from 826 reviews shows exceptional service delivery
- Hybrid tech stack (jQuery, Tailwind, Bootstrap) reveals pragmatic engineering philosophy
Ruby's Counter-Intuitive Lesson: Sometimes the Old Way is the New Way
While competitors chase AI, Ruby proves that human connection remains the ultimate competitive moat
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Ruby: #1 Virtual Receptionist & Live Chat Solution for Small Businesses
15,000+ small businesses trust the virtual receptionists at Ruby to create meaningful connections over the phone and through live chat, 24/7.
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Reviews (20)
Ruby is a huge asset to our company
Ruby is a huge asset to our company, especially during our busy months! Being able to talk to a real person after hours was a huge deal to our customers. The Ruby staff is professional, consistent, and polite. I would highly recommend their services if you are a small or large business.
Thank you for the kind words and 5-star review. We are proud to support your customers during busy periods and afterhours. Providing reliable, professional, real person support, especially when it matters, is exactly what we strive for, and we’re grateful to be a trusted partner. We truly appreciate your trust in our team.
TEMPORARY GUIDELINES
It is always easy to put into place how calls are handled temporarily during vacations, etc.
Thanks for your glowing feedback, Donna! Your experience is important to all of us at Ruby as we strive to treat every interaction with care, especially when temporary adjustments are needed. We appreciate you taking the time to share your experiences with us, it truly makes our day knowing we are doing an excellent job for you and your business.
Ruby Receptionist has been great!
Ruby Receptionist has been great! They have helped improve my workflow by mitigating calls on my behalf. We have also had a better rate of return on gaining more consultations and potential clients since hiring Ruby. Previously, many calls were missed or people would not leave voicemails, and we were missing out on a lot of potential leads. They also update your company's information quickly to be able to better assist clients and leads.
Thank you so much for your five star review, Ashley, and for sharing your experience. We’re thrilled to hear that our team has helped you improve your workflow, mitigate calls on your behalf and increase consultation/lead opportunities. Keeping your company information up to date, while ensuring no opportunities are missed is something we take pride in. We truly appreciate your trust in Ruby.
Our company has been using Ruby Chat…
Our company has been using Ruby Chat for over 5 years and we have never had a customer complain about the chat aspect that they perform for us. Thorough, inciteful, and informative to our clients.
Thank you for your continued trust over the past five years. We’re delighted to hear that our work has consistently met your expectations and supported your clients with thorough, insightful and informative service. Your feedback means a great deal to us. We look forward to many more years together.
INCREDIBLE!
INCREDIBLE! This was so quick, painless, easy and cost-effective. We're feeling foolish for not having Ruby sooner. Love them!
We love hearing this! Thank you for sharing your experience, we’re so glad the process was quick, easy and cost efficient for you. We’re thrilled to have earned your trust. We truly appreciate the kind words and look forward to continuing to make things easy for you.
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About ruby.com
15,000+ small businesses trust the virtual receptionists at Ruby to create meaningful connections over the phone and through live chat, 24/7.
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Technology Stack
ruby.com uses 19 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
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Font Awesome, Adobe Fonts
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PHP
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WordPress
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Cloudflare
Marketing Automation
HubSpot
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Hotjar, Google Tag Manager, Google Analytics
Traffic & Audience
ruby.com receives approximately 45.4K monthly visitors and ranks #754,105 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:45 on the site.
The majority of ruby.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about ruby.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ruby.com directly at https://ruby.com.