runjanji.com
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Janji: Running for Water, Not Just Miles
How a 48-person sports brand turns gear into global impact
Most performance apparel brands chase margins. Janji chases a mission: every piece of gear funds clean water projects worldwide. This isn't just activewear—it's activism worn on the trail.
"They're not selling running gear. They're selling a reason to run."
The Purpose-Driven Athlete
Janji targets a specific psychographic: the runner who wants their miles to matter. With 48 employees generating $8.8M in revenue, they're achieving ~$183k per employee—strong for a mission-driven apparel brand. Their UK expansion ([email protected]) shows they're scaling purpose, not just product.
Tech Stack as Competitive Moat
Their 19-technology stack reveals a pragmatic hybrid: Shopify for commerce, Tailwind CSS for rapid UI development, and Vite for modern build tools. This isn't a legacy system—it's a modern DTC engine built for speed and conversion. The presence of Ant Design suggests sophisticated admin interfaces for managing global water project funding.
The absence of traffic data is telling. Janji operates in a niche where organic discovery happens through community, not SEO. Their social presence (Facebook and Instagram) is their primary growth engine. This is intentional—mission-driven brands often thrive on word-of-mouth from passionate communities rather than broad search visibility.
- Revenue model: Product sales directly fund clean water projects—transparency is built into the business model
- Leadership depth: 5 key executives including a dedicated Head of Europe, showing intentional international strategy
- Tech modernity: Vite + Shopify + Tailwind = fast, scalable, maintainable DTC infrastructure
The $8.8M Question
Can mission-driven commerce scale without compromising authenticity? Janji's 48-person team proves the answer is yes—when your product is the proof of your promise.
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Janji - Exploring, Connecting & Giving Back Through Running – Janji UK
Inspired by the places we run and the people we meet. Janji gear is built to #RunEverywhere and each line funds clean water projects around the globe.
Janji - Exploring, Connecting & Giving Back Through Running
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About runjanji.com
Inspired by the places we run and the people we meet. Janji gear is built to #RunEverywhere and each line funds clean water projects around the globe.
Company Overview
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Technology Stack
runjanji.com uses 19 technologies across their website including AccessiBe, Font Awesome, Google Fonts, hCaptcha, HSTS, and more.
Accessibility
AccessiBe
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
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Cloudflare
Email Marketing
Klaviyo
Customer Support
Zendesk
Traffic & Audience
runjanji.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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