9:41
runsignup.com
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runsignup.com

10 technologies
VerifiedVisit5.2M/mo$8M6010 Tech25 Leads
Deep Dive

RunSignup: The Bootstrapped Giant

How a niche registration platform quietly built a $7.6M revenue machine

While Silicon Valley chases AI unicorns, RunSignup has quietly dominated the $2.7B race registration market by doing one thing exceptionally well. They turned the mundane task of signing up for a 5K into a vertical SaaS powerhouse serving 60 employees and 5 million monthly visitors.

5.17M
monthly visits
$7.6M
annual revenue
46%
direct traffic
60
employees

"They don't need VC funding because their customers pay them every single day."

The Unsolicited IPO

RunSignup hit $7.6M in revenue with just 60 employees—that's $126K per employee in a market everyone thought was saturated. Their 46% direct traffic proves they've achieved what most SaaS companies dream of: true product-market fit where users don't just find them, they seek them out. This is the signature of a company that owns its category.

Community Over Code

Their tech stack tells the story: jQuery, Bootstrap, and AWS CloudFront—not the flashiest tools, but reliable workhorses. They're not building for tech bloggers; they're building for race directors who need things to work on race morning. The 780 monthly searches for 'rutgers big chill' and 520 for 'time travel race shorewood il' reveal their secret: they power the long tail of American community events, not just the marathon majors.

The real moat isn't technology—it's trust. Race directors are creatures of habit who recommend platforms to each other at local running clubs. RunSignup's 46% direct traffic share suggests they've become the default choice, the tab that's already open when a race director starts planning.

  • Zero funding, zero burn rate obsession—they build for sustainability, not exit valuation
  • 46% direct traffic proves category ownership and brand recall
  • 60 people serving 5M monthly users = extreme operational efficiency
  • They win on reliability, not features—the jQuery stack is a feature, not a bug
No AI-powered race recommendations
Runs perfectly on race morning when the cell network is overloaded
No flashy redesigns every quarter
Powers 5M monthly visits without a growth team
No viral growth hacking tactics
Generates $7.6M revenue without a single fundraising round

The Bootstrap Blueprint

Ignore the hype. Build for a specific community. Own the workflow. Let the revenue compound.

What tech stack does Runsignup use?

16 detected
Security1
Cloud & Hosting1
Analytics & Marketing1
Performance1
Web Standards1
UI Libraries1
JavaScript Libraries1
Tracking & Analytics6
G
Google Analytics
A
Amazon CloudFront
G
Google Tag Manager
G
Google Analytics
G
Google APIs
G
Google Static

How much traffic does Runsignup get?

Traffic & Engagement

5.2M
Monthly Visits
4.2
Pages/Visit
2:44
Avg. Duration
37%
Bounce Rate
Monthly Traffic Trend-36%
8.1M
Oct 2025
Oct
9.0M
Nov 2025
Nov
5.2M
Dec 2025
Dec

Traffic Sources

Search
28%
Direct
46%
Social
2%
Referrals
23%
Email
0%
Paid
1%

Where is Runsignup's audience located?

🌍96.1%
🌍0.3%
🌍0.3%
🌍0.3%
🌍0.2%

What keywords does Runsignup rank for?

5 keywords
1runsignup7.5K vol$0.32
2run sign up2.6K vol$0.32
3run sign up events40 vol
4rutgers big chill780 vol$0.35
5time travel race shorewood il520 vol

How is Runsignup's SEO?

Meta Tags

title9 chars

RunSignup

description100 chars

RunSignup provides a simple way to register for races. You can create and manage your race for free.

languageEN

H1 Tags

h1Create Amazing Events

Schema Types

OrganizationWebSite

What is Runsignup's revenue?

$8M
Annual Revenue
60
5%
Employees
$126K
Revenue/Employee
Moorestown, United States
Headquarters

Who works at Runsignup?

Loading leads...

What do customers think of Runsignup?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Runsignup

What is Runsignup's Revenue?
Runsignup generates approximately $8M in annual revenue. With 60 employees, that's $126,000 per employee.
What does Runsignup do?
RunSignup provides a simple way to register for races. You can create and manage your race for free.
How fast is Runsignup growing?
Runsignup employee count has changed by 5% year over year.
What technologies does Runsignup use?
Runsignup uses 10 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Google Fonts, HSTS, AWS CloudFront.
Who are Runsignup's competitors?
Runsignup's main competitors include Calamu Technologies, RunSignup. These companies operate in similar markets and compete for the same customer base.

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What are Runsignup's key pages?

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About runsignup.com

RunSignup provides a simple way to register for races. You can create and manage your race for free.

Company Overview

runsignup.com
Website
sports
Industry
#10,050
Global Rank
5.2M
Monthly Visitors
10
Technologies
25+
Employees

Technology Stack

runsignup.com uses 10 technologies across their website including Google Fonts, HSTS, AWS CloudFront, and more.

Fonts

Google Fonts

Security

HSTS

Cloud & Hosting

AWS CloudFront

Analytics & Marketing

Google Analytics

Performance

Lazy Loading

Web Standards

PWA

Traffic & Audience

5.2M
Monthly Visits
37%
Bounce Rate
4.2
Pages/Visit
2:44
Avg. Duration

runsignup.com receives approximately 5.2M monthly visitors and ranks #10,050 globally. The website has a bounce rate of 37% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:44 on the site.

The majority of runsignup.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is runsignup.com?
RunSignup provides a simple way to register for races. You can create and manage your race for free.
How much does runsignup.com cost?
You can view runsignup.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does runsignup.com use?
runsignup.com uses 10 technologies including Google Fonts, HSTS, and 4 more. View the full tech stack analysis above.
How do I contact runsignup.com?
You can contact runsignup.com through their contact page.
What are runsignup.com's social media accounts?
runsignup.com is active on twitter, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is runsignup.com?
runsignup.com receives approximately 5.2M monthly visitors and ranks #10,050 globally. Traffic is declining by 42.8% month-over-month.

Related Searches

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This page provides publicly available information about runsignup.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit runsignup.com directly at https://runsignup.com.