russound.com
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Russound: The Analog Titan in a Digital World
How a 47-person hardware company quietly dominates the multiroom audio market
In a world obsessed with Sonos and Alexa, Russound is the analog titan that refuses to die. With just 47 employees and $9.2M in revenue, they're proof that boring hardware still prints money.
"They don't chase trends—they build the infrastructure that makes audiophiles' dreams work."
The Trade-First Playbook
Russound's secret sauce isn't viral marketing—it's installer loyalty. Their top organic keyword is 'russound impedance matching speaker selector' (190 searches/month). That's not consumer chatter; that's electricians and AV contractors who've been specifying these systems for decades. They own the trades, and the trades own them back with repeat business.
The 1998 Growth Flywheel
Founded in 1998, Russound survived the dot-com crash, the 2008 recession, and the streaming revolution by doing one thing: making products that 'sound great, are easy to install, and simple to use.' Their 34K monthly visits with 51% organic traffic suggest a self-sustaining ecosystem where brand recognition drives specification, which drives more brand recognition.
The tech stack is telling: Joomla, jQuery, Bootstrap, Zendesk. This isn't a startup with a React frontend and GraphQL backend. It's a company that treats its website like a product manual—functional, not flashy. That's either stubbornness or genius.
- Product names like 'russound ava2.1' and 'russzone xc70' rank organically—zero ad spend needed
- LinkedIn shows a tight-knit leadership team that's been stable for years
- YouTube channel has deep technical content, not influencer fluff
The Boring Billion Dollar Blueprint
Russound proves you don't need a unicorn valuation to build a lasting, profitable hardware business. Sometimes the best moat is just showing up for 25 years while everyone else chases the next shiny object.
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Russound - Home
Based in Newmarket, New Hampshire, Russound continues to design and manufacture innovative products that sound great, are easy to install and simple to use, and that offer great value. Russound delivers a complete range of multiroom audio systems, source equipment, volume controls, amplifiers, loudspeakers and intercom systems. They believe their products are the finest of their kind on the market and remain dedicated as ever to providing their customers with the right products for the job.
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About russound.com
Based in Newmarket, New Hampshire, Russound continues to design and manufacture innovative products that sound great, are easy to install and simple to use, and that offer great value. Russound delivers a complete range of multiroom audio systems, source equipment, volume controls, amplifiers, loudspeakers and intercom systems. They believe their products are the finest of their kind on the market and remain dedicated as ever to providing their customers with the right products for the job.
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russound.com uses 9 technologies across their website including Font Awesome, Google Fonts, PHP, Joomla, and more.
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Font Awesome, Google Fonts
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PHP
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Joomla
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Zendesk
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DaisyUI
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russound.com receives approximately 34.1K monthly visitors and ranks #827,159 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:52 on the site.
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