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RxLive: The Concierge Pharmacist Play
A $2.6M revenue micro-telehealth betting on clinical pharmacists over doctors.
In a telehealth market dominated by direct-to-consumer doctor visits, RxLive is quietly building a moat around a different specialist: the clinical pharmacist. With just 29 employees and $2.6M in revenue, they are attempting to prove that medication management, not diagnosis, is the high-value service of the future.
"RxLive isn't competing with Teladoc; they are redefining the pharmacist's role from a dispenser to a clinical provider."
The B2B2C Trojan Horse
While their website traffic is modest (2,582 monthly visits) and geographically undefined, their strategy reveals a B2B2C model. The presence of 'docs.google.com' forms and a 'Scriptology Health' contact suggests they are likely powering white-label pharmacy services for larger platforms or employers rather than relying on direct-to-consumer marketing. Their 37% direct traffic share indicates a retained user base, likely employees or patients accessing a specific portal provided by a partner.
The Revenue Per Employee Puzzle
With $2.6M in revenue and 29 employees, RxLive generates approximately $90,000 in revenue per employee. This is relatively lean for a telehealth platform, suggesting either a high-touch, labor-intensive service model or an early-stage commercialization phase. The $1.45M in funding indicates they are still in the growth phase, likely burning cash to acquire B2B contracts rather than optimizing for immediate profitability.
The keyword data paints a picture of a company in transition. High search volume for 'rxlive is a subsidiary or scirpotlogy' (340 volume) indicates confusion in the market about their corporate structure. They appear to be closely linked to 'Scriptology,' potentially operating as a specialized vertical or subsidiary within a larger health-tech ecosystem. This lack of brand clarity is a potential friction point for organic growth.
- **Niche Focus:** Unlike generalist telehealth platforms, RxLive centers entirely on pharmacist-led care.
- **Tech Stack:** Relies on standard web tech (jQuery, Bootstrap) rather than cutting-edge frameworks, suggesting a focus on functional product over flashy UI.
- **Leadership:** Led by Chief Pharmacy Officer Kristen Engelen, signaling clinical credibility over pure tech innovation.
The Verdict: A High-Value Niche Play
RxLive is a classic 'boring' B2B play disguised as consumer telehealth. If they can solidify the Scriptology relationship and scale B2B contracts, they have a viable path in the crowded telehealth space.
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Open Graph Image

https://rxlive.com/wp-content/uploads/2021/02/RXLive_Featured_img_TM.jpg
Meta Tags
RxLive℠ | Your Telehealth Value-Driven Pharmacy - RxLive℠ | Your Telehealth Value-Driven Pharmacy
RxLive® is a concierge telehealth service that connects patients and expert clinical pharmacists in a secure, private and personal way.
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About rxlive.com
RxLive® is a concierge telehealth service that connects patients and expert clinical pharmacists in a secure, private and personal way.
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Technology Stack
rxlive.com uses 17 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Marketing Automation
HubSpot
E-commerce & Payments
WooCommerce
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
rxlive.com receives approximately 2.6K monthly visitors and ranks #7,359,392 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:02 on the site.
The majority of rxlive.com's traffic comes from undefined, .
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