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Safex: The 30-Year Safety Giant You've Never Heard Of
A $12.3M revenue bootstrapped powerhouse dominating a boring, essential industry.
While the tech world chases AI hype and viral apps, a different kind of empire is being built in the trenches of industrial hygiene and OSHA compliance. Safex isn't a startup; it's a 30-year veteran quietly generating $12.3M in revenue by doing one unsexy thing: keeping people from getting hurt.
"In an era of vanity metrics, Safex proves that industrial safety is the ultimate recession-proof business model."
The B2B Service Playbook
Safex operates in the 'Environmental' industry sector, but their focus is laser-sharp: Occupational Health & Safety Consultants. This isn't a software play; it's a high-touch, relationship-driven service business. With 65 employees, they have a revenue-per-employee ratio of roughly $189k, a healthy metric for a consulting firm. They aren't chasing vanity metrics; they are solving regulatory headaches for manufacturing and industrial clients.
Digital Footprint vs. Reality
With only 3,317 monthly visits and a global rank of #4.7M, Safex’s digital presence is modest. However, 47% of traffic is direct—a massive signal of brand recognition and repeat business. Their organic search volume is driven by high-intent, niche queries like 'winter driving' and 'osha acronym.' They aren't winning on broad keywords; they are the destination when a safety manager needs a specific answer.
- Niche Dominance: They own the 'safex' brand term with 4,880 monthly searches.
- Social Proof: They maintain active profiles on LinkedIn, TikTok, and YouTube, bridging the gap between corporate training and modern content.
- Tech Stack: A modern stack using Tailwind CSS, Bootstrap, and jQuery suggests a functional, responsive site without over-engineering.
The most revealing data point is the keyword 'safex car insurance' appearing with 480 monthly searches. This indicates brand confusion or perhaps a diversification play. However, the core business remains unshakeable: safety training and industrial hygiene. The leadership team, including Director of Operations Ryan Moon and Industrial Hygienist Beth Angus, represents deep domain expertise rather than tech disruption.
The Anti-Startup Success Story
Safex represents the power of boring, essential services. They don't need to go viral; they just need to be the call a safety director makes when regulations change. In a world obsessed with disruption, consistency is the ultimate competitive advantage.
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Occupational Health & Safety Consultants Since 1992. Keeping Employees Safe & on the Job. Safety Training, Industrial Hygiene, & More.
Safex | Industrial Hygienists | Occupational Health & Safety
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About safex.us
Occupational Health & Safety Consultants Since 1992. Keeping Employees Safe & on the Job. Safety Training, Industrial Hygiene, & More.
Company Overview
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Technology Stack
safex.us uses 21 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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PHP
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WooCommerce
Traffic & Audience
safex.us receives approximately 3.3K monthly visitors and ranks #4,704,307 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:36 on the site.
The majority of safex.us's traffic comes from .
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