Saia isn't just another LTL carrier—it's a masterclass in operational efficiency. With just 35 employees generating $2.15 billion in revenue, this freight giant operates with a 61:1 revenue-to-employee ratio that would make most SaaS companies weep.

"When 66% of your traffic comes directly to your site, you've built a brand that doesn't need Google's permission to exist."

The tech stack tells the story of a company that's all business. jQuery, Bootstrap, and Tailwind CSS suggest a pragmatic, no-frills approach to their web presence. They're not spending on fancy frontend frameworks—they're spending on Cloudflare to keep the site up and AppDynamics to monitor what matters. The LinkedIn Insight Tag and Facebook Pixel show they're sophisticated enough to track B2B journeys, but they're not wasting resources on experimental ad tech.

• Traffic dominance: 31,480 monthly searches for 'saia tracking' alone—brand recognition is their moat
• The 1.6-star paradox: Low ratings often correlate with massive scale in logistics (think: Amazon's early reviews)
• Direct traffic supremacy: 66% direct vs 28% organic means customers type 'saia.com' directly—this is brand lock-in
• Keyword strategy: They own 'saia tracking' and 'saia freight'—the exact terms their customers need
• Geographic concentration: 89.6% traffic from 'undefined' country suggests either data limitations or US dominance so complete it's statistically invisible