You've never heard of SalesHookup, yet they're a $36.8M business with 145 employees. Their website is a 404 error, but they're somehow targeting keywords like 'sales pitch for nad' with surgical precision. This isn't a startup failure—it's a deliberate, high-revenue stealth operation.

"A 404 page isn't a bug—it's a business model. When your homepage fails but your revenue hits $36M, you're not selling to the public."

The tech stack tells a story of a mature, data-obsessed operation. PostHog for product analytics, Microsoft Ads for targeted B2B acquisition, and DoubleClick Floodlight for conversion tracking. This isn't a team experimenting; it's a machine optimized for ROI. The 39% organic traffic is likely accidental leakage from their niche keyword targeting, not a primary channel.

• Revenue is decoupled from public presence: $36M with no organic brand search means they sell through channels invisible to the public market.
• Traffic is a vanity metric for them: 1,285 visits is irrelevant when your customers are locked into a private platform.
• Niche keywords are a moat: They own 'sales pitch for nad'—a phrase so specific it filters out 99.9% of the market automatically.
• The 404 homepage is a filter: It weeds out curious browsers and only lets in qualified, pre-sold users who know exactly where to log in.