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Wiber: The Spanish Telecom That's Not Winning
Deep dive into a 10M€ revenue company with a 1.9-star rating and an identity crisis
Wiber.es operates in the lucrative Spanish fiber market but manages to attract only 4,600 monthly visitors—while its top keyword is a competitor's name. This is a story of revenue without resonance.
"When 'Viber' outperforms your brand name in search, you don't have a marketing problem—you have an identity crisis."
The Traffic Paradox
With 4,623 monthly visits, Wiber's digital footprint is shockingly small for a company generating $10.9M in revenue. Even more concerning: 82.8% of their traffic comes from undefined sources. Their top organic keyword isn't 'fiber optic' or 'internet provider'—it's 'Viber,' the messaging app. This suggests either catastrophic SEO or a brand name that actively works against them.
The Trust Deficit
68 Trustpilot reviews averaging 1.9 stars paint a brutal picture. For a telecom provider—where customer lock-in and recurring revenue depend on satisfaction—this rating is a five-alarm fire. The company has built a $10M business on what appears to be a foundation of customer acquisition without retention.
Wiber's tech stack reveals modern tools (Tailwind, Vite, GSAP) but the implementation hasn't translated to digital success. Their Facebook and Instagram presence is minimal, and their organic search strategy seems non-existent. They're selling fiber optics in 2024 with a web presence that looks like it's 2014.
- Revenue concentration: $10.9M from what appears to be a hyper-local Spanish market
- Brand confusion: 'Wiber' vs 'Viber' creates massive search leakage
- Digital invisibility: 3.6M global rank means they're virtually unknown online
- Review crisis: 1.9 stars suggests fundamental service delivery issues
The Bottom Line
Wiber is a high-revenue, low-trust, invisible brand in a competitive market. Fixable? Yes. But time is running out.
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5 keywordsHow is Wiber's SEO?
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Home - Wiber
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Wiber
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Reviews (15)
Friendly helpful staff, great car!
Friendly, helpful staff, good regular shuttle bus, good car. I have hired Wiber cars at both Malaga and Alicante—I've been happy with both. This particular review is of the car I received at Malaga Airport—this venue didn't appear in the drop-down menu.Staff didn't do the hard sell of taking out their own excess insurance when I told them that I already had this arranged. Wiber will be my first choice to try when I next need to rent a car in Spain!
Recommended!
No problem at all, no complications, no troubles and much cheaper than other rental companies. Absolutely recommended. Not inside the airport but the shuttle service is very fast and very efficient. WIBER at Palma de Mallorca airport.
I had no issues with the La Palma…
I had no issues with the La Palma office on Mallorca. Easy pickup, if a little tardy, from near to arrivals. Quick and friendly check-in and handover. The vehicle was really lovely - a SUV - clean and perfect. I took a video of any )small) issues. The return was equally stress-free. A reasonable check-over with no problems ( I do look after any car I rent) and quick drop back to the airport. Yes...good to deal with.
Wow!!
Wow! Having had a phone line and internet with Telefoncia for over ten years, who repeatedly told me that my area was unsuitable for fibre and there was no way they could increase my internet speeds ... I saw a Wiber van in the local town, so gave them a call (not expecting very much). They came to install fibre two days later. For the last few years I have had incredibly fast internet, a fixed IP address, 100 or so channels of TV and a fixed phone line for 1/3rd the cost of Telefonica. What is more, I even have customer service. Companies are often best judged by what they do when things go wrong. Two days ago there was a fire nearby, and my internet went. I phoned Wiber to find out what was going on ... and wait for this ... I did not spend 10 minutes pressing options on my key pad, nor spend 30 minutes on hold; I spoke to a real human being with 30 seconds of calling. That real human being explained the problem and told me that they had people on the ground working on mending the damage to the cable. I then received a text, to update me on progress. And just after midnight, everything came back up. Full marks. I can heartily recommend Wiber.es. This level of customer care is almost unheard of these days!
Thank you very much for your review. We really appreciate your words. It is our main goal to provide the best customer service possible.
Bad reviews here are (were) for Wiber car rental!
For a telecoms company they have a dreadful website! but the service is great, and super cheap. I've been using them for 6 months without issues. I also had a sim card thrown in, with LOADS of data, which is great (though I had to call them to get them to activate it to work outside Spain)
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About wiber.es
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Technology Stack
wiber.es uses 16 technologies across their website including reCAPTCHA, PHP, WordPress, and more.
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Traffic & Audience
wiber.es receives approximately 4.6K monthly visitors and ranks #3,605,861 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:43 on the site.
The majority of wiber.es's traffic comes from undefined, .
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This page provides publicly available information about wiber.es. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit wiber.es directly at https://wiber.es.