With 28,090 monthly visits and a #996,123 global rank, Salv's traffic might seem modest. But look closer: 43% comes from organic search for terms like 'fraud detection solutions' and 'salv' (830 monthly searches). This isn't spray-and-pray marketing; it's targeted inbound from fintechs and banks actively hunting for smarter AML tools. The real moat? Their LinkedIn presence and the silent traction among compliance officers who know that siloed data is a losing game.

Salv's $20.2M revenue on 96 employees suggests a lean, efficient machine—roughly $210K revenue per employee. Yet their web traffic is under 30K monthly visits. This isn't a B2C viral play; it's a classic enterprise sales motion. The low traffic relative to revenue signals a high-ACV, low-volume model where deals are won through relationships, not SEO. Their top keywords reveal the battlefield: 'fraud detection solutions' (200 volume) and niche terms like 'document fraud detection software free' (120 volume). They're fishing in the right ponds.