San-A-Care isn't a SaaS unicorn or a consumer app—it's a 34-person construction supplier selling cleaning equipment. Yet, their digital footprint tells a story of a business caught between legacy B2B operations and the messy reality of online search. This is a deep dive into a company that knows how to clean floors but hasn't quite swept the internet.

"They sell industrial mops, but their top traffic driver is a search for a Canon printer. This is the reality of B2B SEO in the construction industry."

• Niche B2B model: Sells cleaning supplies to the construction industry, not to consumers.
• Revenue efficiency: $7.9M revenue with only 34 employees implies high revenue per employee (approx. $232k).
• Traffic stagnation: 2,505 monthly visits indicates a limited digital footprint or a highly specialized audience.
• Tech stack modernity: Uses modern front-end frameworks (Tailwind, Bootstrap) but lacks advanced analytics or conversion optimization tools.
• Social presence: Active on LinkedIn and Facebook, but traffic data suggests minimal referral traffic from these platforms.

San-A-Care’s leadership team—led by President Ron Mirenda and Operations Manager Jason Gordon—likely prioritizes direct sales and relationship management over digital marketing. Their email addresses ([email protected]) reflect a brand identity built on expertise, not online visibility. The company’s lack of funding and reliance on organic growth suggest a bootstrapped or self-sustaining business model, common in construction supply. However, the gap between their digital presence and revenue potential is stark: they are sitting on a $7.9M revenue stream with a website that attracts fewer visitors than a mid-sized blog.