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SanDiego350: The Grassroots Machine
How a local nonprofit built a $12M movement to dismantle fossil fuels
In a world saturated with climate anxiety and corporate greenwashing, SanDiego350 operates with the ruthless clarity of a startup and the heart of a community organizer. They aren't just raising awareness; they are building a war chest to dismantle the fossil fuel industry, one local policy at a time.
"They aren't just raising awareness; they are building a war chest to dismantle the fossil fuel industry."
The Volunteer Economy
SanDiego350 proves that the most scalable asset in climate tech isn't code—it's people. With a modest core team of 46, they leverage a massive volunteer network to execute complex campaigns. Their revenue of $11.9M suggests a sophisticated fundraising operation that turns grassroots passion into institutional funding, outpacing many early-stage tech startups in resource efficiency.
The '350' SEO Dominance
Their keyword strategy reveals a fascinating duality. While they rank for niche scientific terms like 'co2 in greenhouse gases,' they also capture the massive volume of '350' (16,000 monthly searches). This suggests they have successfully branded the movement itself, turning a number into a recognizable identity that drives both education and action.
The organization's digital footprint is surprisingly lean for a revenue group of this size. Their tech stack—built on jQuery, Tailwind CSS, and Bootstrap—prioritizes stability and accessibility over flashy innovation. This is a pragmatic choice: when your goal is mobilization, you don't need a complex web app; you need a reliable megaphone that loads fast on mobile devices in the field.
- Dual-Track Traffic: Balances high-volume brand keywords with specific scientific queries.
- Community-Led Growth: Executive leadership (Masada Disenhouse) is deeply embedded in the local San Diego ecosystem.
- Youth Pipeline: Dedicated 'Youth v Oil' campaigns ensure a continuous influx of young activists.
- Multi-Platform Presence: Active on Twitter, Instagram, and YouTube to capture different demographic segments.
The Open-Source Activist Playbook
SanDiego350 demonstrates that non-profit infrastructure can rival for-profit efficiency in capturing attention and capital.
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Home - SanDiego350
SanDiego350 is building a movement to prevent the worst impacts of climate change and climate injustice.
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About sandiego350.org
SanDiego350 is building a movement to prevent the worst impacts of climate change and climate injustice.
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sandiego350.org uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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sandiego350.org receives approximately 4.7K monthly visitors and ranks #2,782,354 globally. The website has a bounce rate of 52% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:50 on the site.
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