sanity.com.au
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Sanity: The Last Stand of Physical Media
How a 222-employee retailer generates $55M selling DVDs in the streaming era
In a world drowning in Netflix subscriptions, Sanity.com.au is a defiant relic—a $55M empire built on physical discs, plastic Pop Vinyls, and the stubborn belief that people still want to *own* their entertainment. While Blockbuster crumbled, Sanity adapted, surviving as a digital-physical hybrid that defies modern retail logic.
"Sanity isn't just surviving the streaming wars—they're betting the house that nostalgia never goes out of style."
The Nostalgia Economy
Sanity's traffic reveals a fascinating behavioral split. While 61% comes from organic search (people hunting for specific titles), the brand searches alone ('sanity' + 'sanity australia') command nearly 90K monthly queries. This isn't casual browsing—it's intentional collecting. The 'sanity dvd' (250 searches) and 'sanity music' (440 searches) keywords prove a dedicated user base still actively seeks physical media, treating it as collectible artifacts rather than disposable content.
The Collector's Dilemma
Their 1.9/5 Trustpilot rating from 41 reviews is a brutal reality check. For a company built on trust and nostalgia, this score signals operational friction—likely shipping delays, inventory issues, or customer service gaps. Yet their traffic holds steady at 478K monthly visits. This paradox suggests they've captured a captive audience: collectors who *need* Sanity but don't *love* the experience. It's a dangerous position—loyalty built on monopoly, not excellence.
The tech stack tells its own story. They're running jQuery, Swiper, and Tailwind CSS—a pragmatic, slightly dated setup for a 2024 commerce site. Klaviyo and Zendesk integration shows they're trying to modernize customer engagement, but the lack of structured data and reliance on legacy frameworks suggests they're optimizing for stability over innovation. This is a company that moves deliberately, not disruptively.
- Revenue per employee: ~$250K—efficient for retail, but indicates heavy reliance on volume over margin
- Backlink profile of 106K is strong for a niche retailer, but domain authority is likely propped up by legacy brand recognition
- Social presence across Twitter, YouTube, Facebook, and Instagram shows omnichannel effort, but engagement quality is unknown
Sanity is a time capsule with a cash register
They've mastered the art of selling yesterday's formats to tomorrow's collectors. The question isn't whether they'll survive—it's whether they'll evolve before the last DVD collector dies.
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5 keywordsHow is Sanity's SEO?
Open Graph Image
https://www.sanity.com.au/myfiles/images/Sanity-Logo.jpg
Meta Tags
Sanity | Music, Movies, DVDs, TV, Games, Vinyl Records & More
Discover a vast collection of music, movies, books, and more at Sanity. Unleash your entertainment cravings with our diverse range of products. Shop online now!
Sanity | Movies, TV Shows, Pop Vinyl, Music, Games, Books & More
Your destination for entertainment & pop culture collectables.
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Reviews (20)
Top Class Service…
I have to honestly say I have never had bad service from Sanity. I am really impressed how quickly orders are processed and sent out. Thank you so much. I am very, very happy!!
PERSONALLY NEVER HAD A PROBLEM
I order BluRay’s and 4K UHD BluRay’s here frequently yet never had a single problem in my many years.
An Honest Review
Just a little over 2 weeks ago I ordered 2 CD's from Sanity's online website. Now I was very surprised after the first week that I didnt recieve any shipping information. After contacting support and finding out that one of my CD's was ready to be sent out but they were waiting on stock for my 2nd one before they could ship it, I was a bit annoyed but I didn't click on separate shipping which was my own fault. The customer service staff were easy to email and get in touch with. They helped resolved the issue quite fast and since reaching out the whole way through they have been lovely to deal with. My verdict here is to be smart about how you order from their online store and keep in mind that some items take longer to ship than others. If you prefer something a bit quicker/convienent, Ebay or other online retailers are another option.
‘Backorder’ that was never ordered…
Waited from mid October to Jan for a product that they never intended on stocking. It was on ‘back order’ (which is meant to be 10-15 days) and they gave me an automatic refund on the 2nd of Jan cause they can’t fulfil the order… WHAT A WASTE OF TIME WHEN I CAN BUY THE SAME PRODUCT ON AMAZON FOR $10 MORE AND GET IT WITHIN A WEEK???
Sanity - very poor customer experience
Follow up service assistance is made to discourage you from doing so. Ordered a product in the online store and waited 20 days for any news of its pending delivery. Agent said I was told 3 times it was a back order item. I missed all 3 cautions I guess. When I tried to submit my rating, I couldn’t. Apparently when they close the chat you can’t rate the chat. My wifi is working well here so go figure. Long story short I’d advise not buying from Sanity. My invoice sent by email does not say on “back order” either. Purchase was on November 27. No call centre provided even tho there is a phone number listed. The Bot or agent chat only available during business hours. No customer service so avoid purchasing is my recommendation.
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About sanity.com.au
Discover a vast collection of music, movies, books, and more at Sanity. Unleash your entertainment cravings with our diverse range of products. Shop online now!
Company Overview
sanity.com.au Social Media
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Technology Stack
sanity.com.au uses 22 technologies across their website including Font Awesome, Google Fonts, HSTS, AWS CloudFront, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
Cloud & Hosting
AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
Customer Support
LiveChat, Zendesk
Traffic & Audience
sanity.com.au receives approximately 478.7K monthly visitors and ranks #94,238 globally. The website has a bounce rate of 40% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 0:57 on the site.
The majority of sanity.com.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about sanity.com.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sanity.com.au directly at https://sanity.com.au.