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SayGames: The Silent Browser Giant
How a 162-person team built a $36M gaming empire on the web
While the world chases mobile apps and complex downloads, SayGames quietly built a browser-based gaming empire with 11,895 monthly visitors and $36M in revenue. No app stores, no friction—just pure, instant play.
"They don't chase downloads—they own the browser. That's their unfair advantage."
The Browser-First Bet
SayGames operates on a radical premise: the future of casual gaming isn't in app stores, but in the browser. With 56% direct traffic, they've built a destination, not just a distribution channel. Their 31% organic search shows strong brand recall—players type 'saygames' directly, bypassing Google's gatekeepers entirely.
The Silent Scale
162 employees generating $36M revenue means ~$222K per employee—exceptional efficiency for a gaming company. While competitors burn millions on user acquisition, SayGames' direct traffic suggests a loyal, returning audience. Their tech stack (Next.js, Tailwind) prioritizes speed and SEO over flashy UI—a calculated tradeoff for instant-play dominance.
The data reveals a strategic masterstroke: they've sidestepped the mobile app economy's 30% tax and distribution chaos. Instead, they own the relationship directly. When users search 'johnny trigger' (2,570 monthly searches) or 'saygames' (3,400 searches), they land on say.games, not an app store. This is platform independence at its purest.
- Browser-first architecture eliminates platform fees and distribution barriers
- Direct traffic majority indicates strong brand equity and repeat engagement
- Efficient 162-person team outperforms larger competitors in revenue-per-employee
- SEO strategy targets high-intent gaming keywords with immediate playability
The Browser Gaming Playbook
SayGames proves that in gaming, distribution beats development. By owning the browser experience, they've built a $36M fortress that app stores can't touch.
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Open Graph Image

https://say.games/images/ogp_image.jpg
Meta Tags
💚 SayGames | Free Online Games | Play Now!
Play Free Online Games at Say.Games. Hours of fun with our collection of browser games that you can play online right now. No downloads required!
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About saygames.by
Play Free Online Games at Say.Games. Hours of fun with our collection of browser games that you can play online right now. No downloads required!
Company Overview
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Technology Stack
saygames.by uses 13 technologies across their website including Sentry, DoubleClick Floodlight, TikTok Pixel, Google Tag Manager, Google Analytics, and more.
Error Tracking
Sentry
Advertising
DoubleClick Floodlight, TikTok Pixel, Facebook Pixel
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
saygames.by receives approximately 11.9K monthly visitors and ranks #2,063,415 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:07 on the site.
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