saylite.com
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The B2B Lighting Giant You Haven't Heard Of
How a 52-person team in Tennessee quietly dominates industrial lighting with $11.5M in revenue
In a world obsessed with SaaS valuations and AI startups, Saylite is quietly building a $11.5M industrial lighting empire from Tennessee. This isn't your typical tech story—it's a masterclass in B2B industrial dominance through specialized product engineering.
"Saylite doesn't sell lights—they sell precision-engineered lighting solutions for factories, warehouses, and industrial spaces where standard bulbs fail."
The Industrial Edge
With only 52 employees generating $11.5M in revenue, Saylite achieves $221K per employee—exceptional for industrial manufacturing. Their leadership team is pure operations veterans: Jaret Goforth (VP/General Manager), Brandon Phillips (Production & Purchasing), and Leslie Jaynes (OPEX & Engineering). This isn't a marketing-driven company; it's an engineering-first operation that speaks the language of plant managers and facility directors.
The SEO Mystery
Here's the paradox: 57% of traffic comes direct—meaning customers know exactly where to go. But their organic search is only 22%, and they rank globally at #5.6M. Their top keywords reveal the strategy: 'rdis 24', 'area light(mal08)', 'acoustic baffle lights'—these aren't generic terms. They're hyper-specific industrial codes that only buyers search. This is intentional B2B precision over mass-market appeal.
The tech stack tells a story of practicality over flash. jQuery, Bootstrap, Tailwind CSS—reliable, proven tools for a B2B portal. No React, no Vue, no trendy frameworks. Their login portal runs on eliveportal.com, a specialized system for industrial companies. This isn't a startup chasing the latest JavaScript framework; it's a company building tools that work for decades.
- Hyper-niche keyword strategy targeting industrial buyers
- Direct traffic dominance shows strong brand recognition in B2B circles
- Engineering-first leadership team with deep manufacturing expertise
- Specialized product catalog (acoustic baffle lights, industrial fixtures)
- Practical tech stack optimized for reliability over trends
The Quiet Giant Model
Saylite proves you don't need scale or hype to build a $11.5M business. In industrial B2B, depth beats width, specialization beats generalization, and engineering beats marketing.
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Home | Saylite
Saylite and Mobern Lighting
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About saylite.com
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Technology Stack
saylite.com uses 13 technologies across their website including Font Awesome, Drupal, jsDelivr, and more.
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Font Awesome
CMS
Drupal
CDN
jsDelivr
Marketing Automation
HubSpot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
saylite.com receives approximately 2.9K monthly visitors and ranks #5,672,701 globally. The website has a bounce rate of 47% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:32 on the site.
The majority of saylite.com's traffic comes from .
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