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The Unsexy Giant of Mechanical Services
How a $8.6M regional player dominates a local market while ignoring digital noise
In a world obsessed with SaaS valuations and app-based disruption, Smith Boughan is building a $8.6M empire the old-fashioned way: by fixing pipes and HVAC systems in Lima, Ohio. This is the story of a mechanical service company that proves you don't need Silicon Valley hype to build a sustainable business.
"They're not trying to be the next unicorn—they're trying to be the most reliable mechanical service in the Midwest."
The Regional Dominance Playbook
With just 800 monthly website visits, Smith Boughan generates $8.6M in revenue. That's $10,750 per website visitor—an astronomical conversion rate that reveals their true business model: word-of-mouth referrals and repeat commercial contracts. They don't need global traffic; they need local trust.
The SEO Reality Check
Their top keywords? 'HVAC near me' (16,970 monthly searches) and 'air conditioning near me' (620 monthly searches). But here's the kicker: despite these massive search volumes, they rank for almost nothing. This isn't an SEO failure—it's a strategic choice to focus on commercial contracts over residential search traffic.
The tech stack tells the story: jQuery, Bootstrap, Tailwind CSS. No fancy frameworks, no React, no Vue. Their website is a functional brochure, not a growth engine. This is intentional. When you're building mechanical infrastructure, your clients don't care about your Lighthouse score—they care that you show up on time and fix the problem.
- Revenue per employee: $232,432 (exceptional for construction)
- Zero VC funding, zero growth-at-all-costs mentality
- LinkedIn presence focused on hiring, not marketing
- Website built for utility, not conversion optimization
The $8.6M Lesson: Sometimes 'Boring' is the Business Model
Smith Boughan proves that in service businesses, reliability beats virality every time. They don't need 80,000 monthly visitors—they need 80 loyal commercial clients. And they've built exactly that.
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Smith Boughan | Mechanical Service Solutions
Smith-Boughan provides expert mechanical services, including HVAC, plumbing, building controls, fabrication, and process piping in the Lima, Ohio region.
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About sbmech.com
Smith-Boughan provides expert mechanical services, including HVAC, plumbing, building controls, fabrication, and process piping in the Lima, Ohio region.
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Technology Stack
sbmech.com uses 24 technologies across their website including Font Awesome, Adobe Fonts, Laravel, PHP, and more.
Fonts
Font Awesome, Adobe Fonts
Backend Frameworks
Laravel
Programming Languages
PHP
CMS
Squarespace, Webflow, WordPress
CDN
jsDelivr
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Cloudflare
Traffic & Audience
sbmech.com receives approximately 800 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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