schustengineering.com
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Schust: The Invisible Giant of Industrial Air
A $9.2M engineering firm quietly dominating a niche worth billions
While the tech world obsesses over AI and SaaS, a 92-person engineering firm in the American heartland is solving one of manufacturing's dirtiest problems: industrial air pollution. Schust doesn't sell software—they sell clean air, and they've built a $9.2M empire doing it.
"Schust proves that in industrial B2B, you don't need traffic—you need the right contracts with the right factories."
The Invisible Infrastructure
Schust operates in the industrial ventilation and air pollution control space—a sector that's essential but invisible. Their website shows 0 monthly visits because their sales cycle doesn't happen through Google Ads; it happens through engineering specifications, procurement departments, and long-term relationships. When a steel mill needs to meet EPA regulations, they don't browse—they call Schust directly.
The $9.2M Question
With 92 employees generating $9.2M in revenue, Schust averages just $100K per employee—a remarkably low figure that reveals the reality of industrial engineering. This isn't high-margin software; it's capital-intensive, project-based work with long sales cycles and significant overhead. Yet this efficiency is exactly what makes them formidable: they've built a moat not through growth hacking, but through decades of technical expertise and regulatory compliance knowledge.
The company's leadership team reads like a who's who of industrial engineering veterans. Ray Tedford (VP), Thad Wilburn (Project Manager), Keith Blair (Engineering Manager), William McCabe (Manager Engineering), and Craig Peffer (Project Manager) represent deep domain expertise. This isn't a startup with a 23-year-old CEO; it's a technical organization where experience is the primary currency.
- Zero tracked web traffic indicates a pure B2B sales model built on referrals and specifications
- LinkedIn presence suggests professional networking is their primary digital channel
- Tech stack (jQuery, Bootstrap) reveals a utilitarian approach to digital presence—they invest in engineering, not marketing
- Revenue per employee of ~$100K reflects capital-intensive industrial work, not SaaS margins
The Lesson for Founders and Investors
Schust represents the ultimate B2B playbook: dominate a boring niche, build on relationships, and ignore vanity metrics. Their 'failure' to capture web traffic is actually their greatest strength—it means they're untouchable by digital disruptors. In industrial markets, the best businesses are often the ones you've never heard of.
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schustengineering.com uses 14 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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schustengineering.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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