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scoir.com

19 technologies
VerifiedGrowingVisit1.5M/mo$9M7419 Tech25 Leads
Deep Dive

Scoir: The Unsexy Behemoth Eating College Admissions

Deep dive into a 1.5M monthly visit platform that proves boring is profitable

While Silicon Valley chases AI chatbots for college essays, Scoir quietly commands a 1.5M monthly visit fortress by solving the real problem: matching students to colleges through their high school counselors. This isn't a startup; it's an infrastructure play.

1.49M
Monthly Visits
63%
Direct Traffic
74
Employees
$9.3M
Annual Revenue

"63% direct traffic proves they don't need SEO hacks—they own the workflow."

The Network Effect Moat

Scoir isn't selling to students; they're embedded in the guidance counselor's daily workflow. With 1.5M monthly visits and 63% direct traffic, they've become the default OS for college planning. The 199,062 backlinks aren't from marketing—they're from schools, districts, and partners who can't operate without them.

The Efficiency Play

74 employees generating $9.3M in revenue means ~$125K revenue per employee. For a B2B EdTech platform, that's surgical efficiency. They're not burning cash on growth hacks; they're building deep integrations with school systems that create massive switching costs.

The traffic data reveals a fascinating pattern: 92.8% from 'undefined' (likely US schools via district IPs) and minimal organic search. Scoir doesn't compete for keywords—they own the relationships. Their top search terms are brand variations ('scior', 'socir') because users type what they remember from their counselor's instructions.

  • Workflow lock-in: Counselors can't easily switch platforms once 4 years of student data is embedded
  • Multi-sided network: Students, parents, counselors, AND colleges all need each other
  • Boring infrastructure beats sexy features: They run on jQuery and Bootstrap, not bleeding-edge tech
No viral loops or consumer marketing
Deep institutional relationships
Legacy tech stack (jQuery, OpenCart?)
District-level procurement deals
No mobile-first student experience
Workflow integration that creates switching costs

Boring Wins

Scoir proves that in EdTech, distribution beats innovation. They're not the sexiest product, but they're the one that actually gets used every day by 1.5M people who have no choice but to rely on it.

What tech stack does Scoir use?

33 detected
Backend Frameworks1
Marketing Automation1
E-commerce & Payments3
Performance1
Web Standards1
JavaScript Libraries3
Tracking & Analytics14
L
LinkedIn Insight Tag
G
Google Analytics
G
Google Tag Manager
H
HubSpot
H
HubSpot
G
Google Static
G
Google DoubleClick
L
LinkedIn Insight Tag
T
Tracking Pixel
A
Analytics Service
L
LinkedIn
G
Google APIs
S
Sentry
S
Segment

How much traffic does Scoir get?

Traffic & Engagement

931.1K
Monthly Visits
-2.1%
6.6
Pages/Visit
5:57
Avg. Duration
30%
Bounce Rate
Monthly Traffic Trend-51%
1.9M
Oct 2025
Oct
951.3K
Nov 2025
Nov
931.1K
Dec 2025
Dec

Rankings

#52,029
Global Rank
#12,591
United States Rank
Education
Category

Backlinks & Authority

199.1K
Backlinks
2.2K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend-7%
213.1K
Jul 2025
Jul
208.1K
Aug 2025
Aug
221.5K
Sep 2025
Sep
282.7K
Oct 2025
Oct
277.0K
Nov 2025
Nov
199.1K
Dec 2025
Dec

Search Traffic

Organic
113.5K

Top Organic Keywords

#1scoir
90,500 vol65.2%
#1scoir login
12,100 vol8.7%
#1scior
6,600 vol4.8%
#1scoir log in
2,400 vol1.7%
#1scoir college
1,900 vol1.4%

Where is Scoir's audience located?

🇺🇸United States92.3%
🇨🇳China0.9%
🇮🇳India0.7%
🇧🇩Bangladesh0.6%
🇺🇿Uz0.5%

Who competes with Scoir?

Device Distribution

Desktop86.7%
Mobile13.3%

What keywords does Scoir rank for?

5 keywords
1scoir92.6K vol$2.83
2scoir login1.9K vol$3.07
3scior1.7K vol$2.83
4socir1.8K vol$4.60
5scoire1.3K vol$2.83

How is Scoir's SEO?

Meta Tags

title33 chars

The Scoir College Network | Scoir

description151 chars

Scoir is for students, guardians, counselors, and college admissions staff focused on finding the right fit through a unified college planning network.

languageEN-US

H1 Tags

h1Discover a better way to apply

Who works at Scoir?

Loading leads...

What do customers think of Scoir?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Scoir

What is Scoir's Revenue?
Scoir generates approximately $9M in annual revenue. With 74 employees, that's $126,000 per employee.
What does Scoir do?
Scoir is for students, guardians, counselors, and college admissions staff focused on finding the right fit through a unified college planning network.
How fast is Scoir growing?
Scoir has declined by 2.1% in the last 6 months according to traffic data. employee count has changed by -11% year over year.
How do people interact with Scoir?
When visiting Scoir, visitors view an average of 6.6 pages per visit, and spend around 5:57 on the site, and the bounce rate is 30.1%.
How do people find Scoir?
817.6K people (88%) visit Scoir directly. 113.5K (12%) find them through organic search.
Who uses Scoir?
Scoir's top market is United States with 859.6K visitors (92.3%). China is 2nd with 8.9K (0.9%). India is 3rd with 6.1K (0.7%).
What technologies does Scoir use?
Scoir uses 19 technologies across their website including Video, Fonts, Backend Frameworks. Key technologies include YouTube Embed, Font Awesome, Google Fonts, Laravel.
Who are Scoir's competitors?
Scoir's main competitors include Pair Networks, West Chester University of Pennsylvania, Naval Post Graduate School, SCOIR, CCAC. These companies operate in similar markets and compete for the same customer base.

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About scoir.com

Scoir is for students, guardians, counselors, and college admissions staff focused on finding the right fit through a unified college planning network.

Company Overview

scoir.com
Website
science_and_education
Industry
#24,767
Global Rank
1.5M
Monthly Visitors
19
Technologies
25+
Employees

Contact scoir.com

Technology Stack

scoir.com uses 19 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, Laravel, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Backend Frameworks

Laravel

CMS

Squarespace

Marketing Automation

HubSpot

Advertising

LinkedIn Insight Tag

Traffic & Audience

1.5M
Monthly Visits
24%
Bounce Rate
8.8
Pages/Visit
4:50
Avg. Duration

scoir.com receives approximately 1.5M monthly visitors and ranks #24,767 globally. The website has a bounce rate of 24% with visitors viewing an average of 8.8 pages per visit. Users spend an average of 4:50 on the site.

The majority of scoir.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is scoir.com?
Scoir is for students, guardians, counselors, and college admissions staff focused on finding the right fit through a unified college planning network.
How much does scoir.com cost?
You can view scoir.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does scoir.com use?
scoir.com uses 19 technologies including YouTube Embed, Font Awesome, Google Fonts, and 13 more. View the full tech stack analysis above.
How do I contact scoir.com?
You can contact scoir.com through their contact page.
What are scoir.com's social media accounts?
scoir.com is active on twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is scoir.com hiring?
Check scoir.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is scoir.com?
scoir.com receives approximately 1.5M monthly visitors and ranks #24,767 globally. Traffic is growing by 20.7% month-over-month.

Related Searches

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This page provides publicly available information about scoir.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit scoir.com directly at https://scoir.com.