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Scooch: The Pet Health Subscription That Actually Works
How a 11-person team is disrupting $261B pet care with data and AI
While the pet care industry is flooded with products, Scooch is betting that pet owners don't want more things—they want fewer, smarter solutions. Their all-in-one subscription model isn't just another wellness plan; it's a calculated attack on the fragmented, inconvenient reality of pet healthcare.
"Scooch isn't selling products—they're selling peace of mind through integration. Every touchpoint from AI assessment to vet-formulated treatments lives in one subscription."
The Inconvenience Problem They're Solving
The average pet owner juggles 5+ providers: vets, groomers, pharmacies, trainers, and pet stores. Scooch collapses this into a single subscription that includes online assessments, health tracking, AI assistance, and 24/7 vet support. Their 24,863 monthly visitors aren't browsing—they're solving a real pain point. The 43% direct traffic proves customers know exactly where to go when pet health emergencies strike.
The SEO Moat They're Building
Scooch's keyword strategy reveals a masterclass in niche domination. While competitors fight for 'dog food,' Scooch owns 'scooch anal gland' (210 monthly volume) and 'scooch pet' (80 monthly volume). They're not just ranking for generic terms—they're capturing high-intent, specific problems where competition is lower and conversion is higher. This 42% organic traffic mix on a 11-person team is exceptional.
Their tech stack tells the story of a lean, modern operation. Vue.js and Alpine.js for reactive UI, Vite for build speed, and Tailwind for rapid iteration. This isn't enterprise bloat—it's a startup stack built for speed. The 285 Trustpilot reviews at 3.9/5 suggest they're delivering on promises, though there's room for improvement to reach category leaders.
- AI assistant + 24/7 vet support creates a 24-hour safety net for pet owners
- Vet-formulated treatments eliminate the 'what should I buy?' paralysis
- Health tracking turns reactive care into proactive prevention
- The subscription model creates predictable revenue and customer loyalty
Scooch is building the future of pet healthcare, one subscription at a time
With $1.5M revenue and 11 employees, they're proving that integration beats expansion in the $261B pet market
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Scooch | The pet health subscription
All-in-one subscription to eliminate hassle from your pets healthcare. From online assessment, health tracking and AI assistant to 24/7 vet support and vet-formulated treatments for dogs.
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Reviews (20)
Scooch Anal Gland
10/10. THANK YOU Scooch! My 3-year-old Dottie-Sozzidge suffered terribly with anal gland problems. Constantly scooting, biting at her rear end, sore stained bottom and awful fishy smell. My vet charges £30 a time to express them, so it's at least £90 to £120 a year on top of pet insurance. I also wasted a small fortune trying so many 'solutions promising the best results', none of which did much, if anything at all. Thankfully, I found Scooch, and after only three weeks, everything is sorted. No further problems at all and Dottie loves the taste of the treats.
I saw the vet involvement in this…
I saw the vet involvement in this product and wish it had been around before as our cocker spaniel has had to have regular vet nurse appointments to help with her AG's - which you don't know are a regular issue -until you have a dog! She loves the treats and we thought we'd try the dental sticks once - she loves them as well.
Scotch are very good at sending out…
Scotch are very good at sending out orders in a timely fashion, goods always arrive promptly after dispatch and I’ve never had an order incorrect.
Love these products
Love these products! Have used the all in one and the calming treatments! They work perfectly for my little dachshund
A great way to get results
My shitzu Poppy has suffered yeasty itchy skin for over a year. She has had everything from the vets and nothing has worked, I tried scooch air dried kibble and it has helped so much she is not itchy anymore her furr is growing back in just a month
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About scooch.pet
All-in-one subscription to eliminate hassle from your pets healthcare. From online assessment, health tracking and AI assistant to 24/7 vet support and vet-formulated treatments for dogs.
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Technology Stack
scooch.pet uses 32 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
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Font Awesome, Google Fonts
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hCaptcha, HSTS, reCAPTCHA
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jsDelivr
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AWS CloudFront, Cloudflare
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Traffic & Audience
scooch.pet receives approximately 24.9K monthly visitors and ranks #1,003,907 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:37 on the site.
The majority of scooch.pet's traffic comes from undefined, undefined, .
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