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scottautomation.com

17 technologies
VerifiedGrowingVisit15.6K/mo$350M70917 Tech25 Leads
Deep Dive

Scott Automation: The Industrial Titan Hiding in Plain Sight

A $350M powerhouse building the invisible infrastructure of global manufacturing

In the shadow of flashy AI startups, a New Zealand-born automation giant is quietly orchestrating the physical backbone of global industry. Scott Technology doesn't build apps—it builds the machines that build everything else.

$350M
Annual Revenue
709
Employees
15.6K
Monthly Visits
50%
Organic Search

"Scott doesn't sell software—they sell the ability to make things faster, safer, and smarter. That's a moat that no SaaS company can replicate."

The Invisible Infrastructure

Scott Technology operates in the industrial automation space—specifically creating smart automation solutions for meat processing, mining, and manufacturing. Their website traffic (15.6K monthly visits) seems modest until you realize this isn't a consumer product. This is B2B industrial tech where a single contract can be worth millions. Their 50% organic search traffic suggests a strong reputation-driven business where customers find them, not the other way around.

The Growth Paradox

Here's the counterintuitive part: Scott's global rank (#1.5M) and modest traffic volume are actually signs of strength, not weakness. In industrial automation, you don't need millions of website visitors—you need the right hundred. Their top keywords ('Scott Technology NZ', 'Scott Technology Ltd') reveal a brand that's become synonymous with industrial automation in their home markets. This is the classic enterprise playbook: dominate locally, expand globally, let reputation do the marketing.

The leadership team tells a story of global ambition. With executives from KUKA Robotics Australia and global AGV sales, Scott is clearly positioning itself as a multinational player. The presence of a LinkedIn Insight Tag and Lucky Orange on their stack suggests they're actively optimizing for lead generation and user behavior tracking—critical for a high-ticket B2B operation where every website visitor could represent a seven-figure opportunity.

  • Revenue-per-employee ratio of ~$494K indicates highly efficient operations
  • Strong brand recognition in New Zealand and Australia (70%+ of traffic)
  • Diversified across meat processing, mining, and general manufacturing
  • Leadership team poached from robotics giants like KUKA
  • Modern tech stack (Tailwind, PWA) despite being a legacy industrial player
No flashy AI marketing or hype-driven positioning
Deep industry expertise across multiple sectors
Modest web presence (15K visits/month)
Strong revenue ($350M) with healthy margins
No public funding rounds or VC backing
Global leadership team with robotics pedigree
Limited keyword diversity beyond core brand terms
Brand recognition that drives 50% organic traffic

The Real Play: Industrial Moats vs. Digital Disruption

Scott's playbook proves that in B2B, depth beats breadth every time. They're not building a platform—they're building the machines that run platforms.

What tech stack does Scottautomation use?

30 detected
Security1
Performance1
Web Standards2
JavaScript Libraries1
Tracking & Analytics13
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
F
Facebook Pixel
L
LinkedIn Insight Tag
G
Google Tag Manager
G
Google Analytics
L
LinkedIn Insight Tag
F
Facebook Pixel
A
Amazon CloudFront
G
Google DoubleClick
L
LinkedIn
F
Facebook

How much traffic does Scottautomation get?

Traffic & Engagement

15.6K
Monthly Visits
1.9
Pages/Visit
0:31
Avg. Duration
38%
Bounce Rate
Monthly Traffic Trend-50%
31.4K
Oct 2025
Oct
14.5K
Nov 2025
Nov
15.6K
Dec 2025
Dec

Traffic Sources

Search
50%
Direct
34%
Social
4%
Referrals
10%
Email
0%
Paid
1%

Where is Scottautomation's audience located?

🌍24.8%
🌍21.5%
🌍8.8%
🌍6.6%
🌍6.2%

What keywords does Scottautomation rank for?

5 keywords
1scott technology90 vol$0.41
2scott technology limited260 vol
3scott automation230 vol
4scott technology nz170 vol
5scott technolofy chch130 vol

How is Scottautomation's SEO?

Meta Tags

title57 chars

Scott Technology - Automation & Robotic Solutions | Scott

description155 chars

Scott Technology creates smart automation solutions that transform industrial processing, worker safety and entire sectors. Explore our industry solutions.

og:title

Scott Technology - Automation & Robotic Solutions

languageEN

H1 Tags

h1Automation that transforms

Schema Types

Unknown

What is Scottautomation's revenue?

$350M
Annual Revenue
709
2%
Employees
$494K
Revenue/Employee
#5,169
Growjo Rank
Industrial
Dunedin, NZL
Headquarters

Who works at Scottautomation?

Loading leads...

What do customers think of Scottautomation?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Scottautomation

What is Scottautomation's Revenue?
Scottautomation generates approximately $350M in annual revenue. With 709 employees, that's $494,200 per employee.
What does Scottautomation do?
Scott Technology creates smart automation solutions that transform industrial processing, worker safety and entire sectors. Explore our industry solutions.
How fast is Scottautomation growing?
Scottautomation employee count has changed by 2% year over year.
What technologies does Scottautomation use?
Scottautomation uses 17 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Adobe Fonts, HSTS, AWS CloudFront, Cloudflare.
Who are Scottautomation's competitors?
Scottautomation's main competitors include Invert Robotics, SCOTT. These companies operate in similar markets and compete for the same customer base.

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What are Scottautomation's key pages?

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About scottautomation.com

Scott Technology creates smart automation solutions that transform industrial processing, worker safety and entire sectors. Explore our industry solutions.

Company Overview

scottautomation.com
Website
business_and_consumer_services
Industry
#1,558,394
Global Rank
15.6K
Monthly Visitors
17
Technologies
25+
Employees

scottautomation.com Key Pages

Contact scottautomation.com

Technology Stack

scottautomation.com uses 17 technologies across their website including Adobe Fonts, HSTS, AWS CloudFront, Cloudflare, and more.

Fonts

Adobe Fonts

Security

HSTS

Cloud & Hosting

AWS CloudFront, Cloudflare

Advertising

DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel

Analytics & Marketing

Lucky Orange, Google Tag Manager, Google Analytics

Performance

Lazy Loading

Traffic & Audience

15.6K
Monthly Visits
38%
Bounce Rate
1.9
Pages/Visit
0:31
Avg. Duration

scottautomation.com receives approximately 15.6K monthly visitors and ranks #1,558,394 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:31 on the site.

The majority of scottautomation.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is scottautomation.com?
Scott Technology creates smart automation solutions that transform industrial processing, worker safety and entire sectors. Explore our industry solutions.
What technologies does scottautomation.com use?
scottautomation.com uses 17 technologies including Adobe Fonts, HSTS, and 11 more. View the full tech stack analysis above.
How do I contact scottautomation.com?
You can contact scottautomation.com through their contact page.
What are scottautomation.com's social media accounts?
scottautomation.com is active on twitter, youtube, facebook, linkedin. You can find links to all their social media profiles in the social section above.
Is scottautomation.com hiring?
Check scottautomation.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is scottautomation.com?
scottautomation.com receives approximately 15.6K monthly visitors and ranks #1,558,394 globally. Traffic is growing by 7.9% month-over-month.

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