scoular.com
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Scoular: The Invisible Giant of Ag Supply Chains
How a 130-year-old company quietly powers the global grain trade with $349M in revenue.
While Silicon Valley obsesses over disrupting food systems, Scoular has been the invisible backbone of the American grain trade since 1892. They don't sell apps or seed—they move the physical commodities that feed the world, operating in the shadows where logistics meets agriculture.
"Scoular isn't building the future of ag-tech—they're literally moving the physical grain that makes the future possible."
The Old-School Advantage
In an industry obsessed with disruption, Scoular's 130-year history is their moat. They've built relationships that algorithms can't replicate—origination contracts, rail logistics, and export channels that span continents. Their website traffic (19.6K monthly visits) is modest, but their actual market impact is massive. They don't need SEO dominance when they control physical infrastructure.
The Revenue Reality Check
Here's the provocative truth: $349M in revenue with 1,251 employees means roughly $279K revenue per employee. That's lean for a commodity trader, suggesting extreme operational efficiency. But their traffic numbers reveal a fascinating disconnect—this is a business built on B2B relationships, not digital presence. Their top keyword isn't 'buy grain'—it's 'scoular careers.'
The tech stack tells the story: jQuery, Bootstrap, and PWA support suggest they're optimizing for reliability over innovation. They're not chasing Web3 or AI hype—they're ensuring their legacy systems work flawlessly. The presence of Priority Hints is particularly telling: they're optimizing for what matters, not what's trendy.
- They operate in the 'unsexy' middle of the supply chain—where logistics meets physical commodities
- Their digital presence is deliberately minimal; they're not selling to consumers, they're moving physical goods
- The 'scoular careers' keyword dominance reveals a company culture that values tenure over turnover
- Their social profiles are professional, not promotional—they're networking, not marketing
The Real Disruption Isn't Digital—It's Physical
Scoular proves that in ag, the most valuable companies aren't the ones with the flashiest apps—they're the ones who can reliably move 10,000 tons of grain from Iowa to China.
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Meta Tags
Agriculture Supply Chain Solutions | Scoular
Discover tailored, global supply chain solutions with Scoular. From origination to transportation, we provide value throughout the supply chain for the Grain, Feed, Food, Pet Food and Biofuel industries.
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About scoular.com
Discover tailored, global supply chain solutions with Scoular. From origination to transportation, we provide value throughout the supply chain for the Grain, Feed, Food, Pet Food and Biofuel industries.
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scoular.com uses 23 technologies across their website including Font Awesome, PHP, WordPress, and more.
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Font Awesome
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PHP
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WordPress
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AWS CloudFront
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
scoular.com receives approximately 19.6K monthly visitors and ranks #1,301,030 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 1:13 on the site.
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