In a market drowning in enterprise bloat, ScreenCloud made a radical bet: digital signage should be as simple as plugging in a Mac Mini. They were right.

"ScreenCloud isn't selling software—they're selling the absence of IT headaches."

Their keyword strategy reveals a fascinating duality. They rank for 'screencloud' (2,890 monthly searches) and 'screen cloud' (570), but the real gold is in the long-tail: 'screen cloud power bi' (160). They're not just a generic signage tool; they're becoming the default integration layer for specific business intelligence dashboards. This is how you win in B2B—own the niche before you own the category.

• They built a $33M business with only 190 employees—that's $175K revenue per employee, a metric that rivals much larger SaaS companies
• Their traffic sources show 36% organic search, but 57% direct—indicating a product that drives word-of-mouth in closed business networks
• The tech stack is deliberately lightweight (Tailwind, Bootstrap, no heavy frameworks)—a signal they prioritize performance over feature bloat
• They're solving for 'IT admin' pain points, not 'marketing team' vanity metrics