While most car washes compete on price and location, ScrubaDub has built an empire on brand loyalty so strong that 54% of their 20,000+ monthly visitors come directly to their site—bypassing search engines entirely. This isn't a tech startup; it's a 1966 legacy brand that operates like a direct-to-consumer company.

"Their most searched keyword isn't 'car wash near me'—it's their own brand name. That's not SEO success; that's brand dominance."

• 54% direct traffic proves brand loyalty that transcends digital marketing
• Top 5 keywords are all branded—owning the category name isn't enough, they own their brand name
• 113 employees for $25.7M revenue = ~$227K revenue per employee—high for a service business
• Presence in 4 states with 20+ locations suggests strategic density, not sprawl
• Dedicated 'People & Culture' director signals intentional scaling, not accidental growth

What makes ScrubaDub fascinating isn't the car wash—it's the business model. They offer 'unlimited' subscriptions (evidenced by their terms page), customizable tunnels, touchless washes, interior cleaning, and detailing. This is a SaaS-like recurring revenue model wrapped in a service business. The fact that 'canceling my scrub a dub car wash' is a top search term suggests they have a retention problem, but also that customers are deeply engaged enough to actively manage their subscriptions.