seafish.org
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Seafish: The UK's $15M Seafood Authority
A public body with 806 employees and a surprising digital footprint
In the UK's £10 billion seafood industry, one organization quietly holds the keys to data, regulation, and training. Seafish isn't a startup—it's a public body with 806 employees and $15M in annual funding, yet its digital strategy reveals a surprising modernity.
"Seafish proves that public bodies can be data-driven, not just bureaucratic."
The Authority Paradox
As a public body, Seafish operates with the weight of government backing but the agility of a tech-enabled platform. Their 48% organic search traffic—nearly half of all visitors—shows they're not relying on forced compliance. Industry professionals actively seek their guidance on everything from 'cadmium in seafood' (350 monthly searches) to 'lobster creel' specifications (170 monthly searches).
Niche Dominance
While their global rank (#1,120,045) seems modest, their keyword strategy reveals laser focus. They own hyper-specific queries: 'fishmonger how to become one' (150 monthly searches) and 'earnings from fishing data' (130 monthly searches). This isn't broad traffic—it's targeted industry intelligence that professionals can't get elsewhere.
Their tech stack tells a modern story: Tailwind CSS, Bootstrap, PWA, and Webpack. They're not stuck in legacy government systems. The use of Hotjar and Facebook Pixel shows they're actively optimizing user experience and tracking engagement—unusual for a public body. This is digital-first governance.
- Owns the 'how-to' search space for seafood professionals
- Combines regulatory authority with practical training (110 monthly searches for 'seafish courses')
- Uses modern web tech (PWA, Tailwind) despite being a public body
- 27.9K monthly visits from a highly targeted industry audience
Public Body, Private Sector Mindset
Seafish demonstrates how government entities can thrive digitally by serving a niche with precision and data-driven insight.
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5 keywordsHow is Seafish's SEO?
Meta Tags
Home | Seafish
Seafish is a UK public body supporting the seafood industry to thrive. Visit our site for seafood industry data, guidance, advice and training.
Home | Seafish)
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About seafish.org
Seafish is a UK public body supporting the seafood industry to thrive. Visit our site for seafood industry data, guidance, advice and training.
Company Overview
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Technology Stack
seafish.org uses 9 technologies across their website including reCAPTCHA, PHP, Facebook Pixel, and more.
Security
reCAPTCHA
Programming Languages
PHP
Advertising
Facebook Pixel
Analytics & Marketing
Hotjar
Web Standards
Twitter Cards, PWA
Build Tools
Webpack
Traffic & Audience
seafish.org receives approximately 27.9K monthly visitors and ranks #1,120,045 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:34 on the site.
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This page provides publicly available information about seafish.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit seafish.org directly at https://seafish.org.