In a market dominated by giants like Invisalign, Secretaligner is executing a classic stealth attack: building a €10M business in Spain by manufacturing locally and owning the patient journey directly. They're not trying to outspend the incumbents; they're out-maneuvering them on cost and control.

"With only 1,807 monthly visits generating $10.2M, Secretaligner is achieving a staggering $5,646 in revenue per visitor—proof that B2C dental tech operates on a different economic plane."

The tech stack reveals a modern, performance-oriented approach. They use Tailwind CSS and Swiper for a slick mobile experience, which is critical since most patients research on phones. However, the absence of a Trustpilot rating is a notable gap. In an industry built on trust and clinical outcomes, social proof is the ultimate currency, and they are currently under-leveraging it.

• Manufacturing Sovereignty: 100% Spanish-made aligners reduce supply chain risk.
• High-Intent Traffic: 61% of traffic comes from organic search, indicating strong brand recall.
• Platform Stickiness: The presence of 'login' keywords suggests a robust patient portal.