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Sedna: The Email OS for Global Trade
How a 128-person team is fixing communication for shipping's $4T industry
Global trade runs on email, but email is fundamentally broken for logistics. Sedna isn't just another inbox—it's a data-driven command center that turns chaotic shipping communication into actionable intelligence.
"Sedna isn't selling email software—they're selling the operating system for a $4 trillion industry that still runs on spreadsheets and inboxes."
The Pain Point They Own
Global trade logistics is a communication nightmare. Every shipment generates 50+ emails across 10+ stakeholders. Sedna's genius is recognizing that the problem isn't email itself—it's the lack of data structure. They don't try to replace email; they layer intelligence on top of it, extracting structured data from unstructured conversations and turning noise into decisions.
The Growth Story
With 26,886 monthly visits and a global rank of #1.1M, Sedna isn't winning on traffic volume—they're winning on precision. The 49% direct traffic is the real story: that's brand recall and repeat usage. When nearly half your traffic comes directly to your domain, you've built a sticky product that users actively seek out, not just stumble upon.
Their keyword strategy reveals a focused B2B approach. 'Sedna' alone drives 16,800 monthly searches—indicating strong brand awareness in their niche. The secondary keywords like 'mark5 email nordic' and 'nordic IT' suggest they're dominating specific regional and vertical markets before expanding globally. This is classic playbook: win a beachhead, then scale.
- Product-led growth: 49% direct traffic signals a sticky, daily-use product
- Vertical specialization: Deep focus on logistics/trade (not general email)
- Regional dominance: Strong Nordic presence before global expansion
- Data-first approach: Email becomes structured intelligence, not just communication
The Bet: Vertical Intelligence Over Horizontal Features
Sedna's playbook is clear—dominate a complex, high-value industry where generic tools fail, then expand from a position of vertical authority. For founders and investors, this is the blueprint: find the industry drowning in unstructured communication, build the intelligence layer, and become indispensable.
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Sedna | Data-driven communication for global trade
Organise your email and make confident, data-driven decisions. See how we inspire global trade excellence.
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About sedna.com
Organise your email and make confident, data-driven decisions. See how we inspire global trade excellence.
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Technology Stack
sedna.com uses 27 technologies across their website including Google Fonts, reCAPTCHA, PHP, and more.
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Google Fonts
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reCAPTCHA
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PHP
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Contentful, WordPress
CDN
jsDelivr
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AWS CloudFront, Cloudflare
Traffic & Audience
sedna.com receives approximately 26.9K monthly visitors and ranks #1,112,156 globally. The website has a bounce rate of 36% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:14 on the site.
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