seed.co
seed.co
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Seed.co: The $10M Stealth Fintech Playing the Long Game
A 77-person team with $5.9M in funding, building something quietly powerful in finance.
In a world of hyper-scaled fintechs screaming for attention, Seed.co is a whisper. With 77 employees and $10M in revenue, they're not chasing viral growth—they're building a machine. The question isn't what they do; it's why they're doing it so quietly.
"The most telling metric isn't their revenue or headcount—it's the zero. Zero monthly website visits means they aren't selling to the public. They're building infrastructure."
The B2B2C Infrastructure Play
Seed.co isn't a consumer-facing fintech. That's the point. With zero traffic and a lean team of 77 generating $10M in revenue, they're likely a B2B infrastructure layer. Their value is embedded in other financial products, invisible to the end user. This is a high-leverage model: fewer customers, deeper integration, higher margins.
Capital Efficiency Over Blitzscaling
While competitors burn millions on user acquisition, Seed.co has scaled to $10M in revenue on just $5.9M in funding. That's a capital efficiency ratio of ~1.7x—exceptional for a fintech. Their playbook prioritizes sustainable unit economics over vanity metrics, a stark contrast to the 'grow at all costs' mantra of the last decade.
The leadership team reveals a customer-obsessed DNA. CEO Brian Merritt, CXO Melissa Geyer, and Customer Experience lead Cheyenne Browning-McPherson form a triad focused on operational excellence. In fintech, where trust is the product, this focus on experience isn't a soft skill—it's a moat.
- **Infrastructure-First Model:** They likely power the backend of other fintechs, not the frontend.
- **Extreme Capital Efficiency:** $10M revenue on $5.9M funding defies the VC playbook.
- **Stealth by Design:** Zero web traffic suggests a closed-loop, enterprise-focused sales motion.
The Quiet Giant in a Noisy Market
Seed.co proves that in fintech, the most valuable companies aren't always the loudest. They're the ones building the rails.
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seed.co receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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