selina.com
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The $573M Nomad Trap
Why Selina's massive scale masks a dangerous product-market fit crisis
Selina promised a revolution—remote work meets travel. They raised $395M, scaled to 1,579 employees, and built a global network. But with just 4,976 monthly visits and a 1.9-star rating, the data reveals a company burning cash on a dream that travelers aren't buying.
"When your monthly traffic is smaller than a single hotel's in a mid-sized city, you're not scaling—you're surviving."
The Digital Ghost Town
Selina's traffic profile is a red flag factory. With only 4,976 monthly visits, their global rank sits at a dismal #3,701,723. The 'top country' is literally undefined (100% share)—a data artifact that screams measurement failure. Their primary traffic source (63% organic) is propped up by hyper-local searches like 'selina puerto escondido' (840 volume) rather than branded demand. This isn't a community; it's a collection of isolated outposts with no digital gravity.
The Revenue Illusion
Here's the brutal math: $573.5M revenue divided by 1,579 employees = $363K per employee. That sounds impressive until you realize their $395M in funding means they've burned ~69% of their lifetime revenue just to exist. With a 1.9-star rating from 29 reviews, they're not just failing to scale—they're actively destroying brand value with every bad experience. The tech stack? Google Fonts. That's it. No proprietary platform, no booking engine innovation—just a website using free fonts.
The data tells a story of a company that scaled operations before validating product-market fit. Their keyword strategy reveals a dependency on location-specific searches rather than brand-led growth. 'Puerto escondido coworking' (410 volume) and 'selina costa rica' (880 volume) show they're competing on utility, not loyalty. This is a hotel chain pretending to be a tech platform.
- Traffic is 99.9% smaller than comparable travel brands
- 1.9-star rating indicates systemic operational failures
- No proprietary tech stack despite $395M raised
- Revenue per employee is unsustainable long-term
The $573M Question
Can Selina pivot from a real estate play to a true tech-enabled travel platform before funding runs out?
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Reviews (20)
I had a great time at Selina in Mexico…
I had a great time at Selina in Mexico city. The bedrooms were clean, there were more than enough bathrooms and they had free salsa dance class for peopel who stayed there :)
Selina Évora with an épic pool party
Selina Évora with an épic pool party. Staff very friendly and Young. Such a good vibe modern cosy hotel. Will comeback for sure. Amazing experience
Rip off
So the places are generally one of the safer hostels BUT they are robbing you blind with the food and beverage prices they charge more than some clubs for drinks it’s not nice Selina! Also the crowds tend to be not as nice in this hostel probably because of the pricing lol I’ve been to three selinas in Mexico 🇲🇽 One in Nicaragua 🇳🇮 And one in Colombia 🇨🇴 So I know… they are all over priced
Look elsewhere
We stayed in Selina (Rawai Bch-Thailand) in feb. It’s amazing how small the rooms can be. WOW!!! We were near the main road & it was extremely loud. In fact, I had to take Ambien to get to sleep! AlSo, the bathrooms are not made with doors. It’s not that there were missing doors. Oh no they were made purposely to not have doors. And unless you are very thin, u are not turning around. And last but not least the shower: The rain shower did not work. Also the hand held shower head came apart in my hand. The bottom line is look around.
This was the worst experience I’ve ever…
This was the worst experience I’ve ever had in Cancún. It appears that the staff at this hostel may be involved in organized theft targeting guests. This is completely unacceptable and deeply concerning. During my first stay, I was in a shared dormitory and was completely robbed. When I reported the incident, I was told there was nothing they could do because it happened in a shared space. To determine whether this was specific to shared rooms, I booked a private dormitory during my second stay. I intentionally left some money and a charging cord behind. Unfortunately, the money was again stolen—clearly proving that even private rooms are not secure. The police have been informed, and there is surveillance footage as well as eyewitnesses. However, despite an official order from the Fiscalía (public prosecutor), the hostel staff refused to provide the video evidence or any further information. This hostel is not only unsafe—it seems to be actively covering up criminal behavior. I strongly advise others to stay far away. I am submitting this anonymously because I do not feel safe attaching my identity to this report, due to fear of retaliation.
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About selina.com
Company Overview
Technology Stack
selina.com uses 1 technologies across their website including Google Fonts.
Fonts
Google Fonts
Traffic & Audience
selina.com receives approximately 5.0K monthly visitors and ranks #3,701,723 globally. The website has a bounce rate of 69% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:13 on the site.
The majority of selina.com's traffic comes from .
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This page provides publicly available information about selina.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit selina.com directly at https://selina.com.