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Sellforte: The MMM Platform That Actually Ships
How a Finnish startup is democratizing marketing mix modeling for mid-market eCommerce
Marketing mix modeling has been the exclusive playground of enterprise giants with seven-figure budgets and PhD statisticians. Sellforte is tearing down those walls, offering a self-service MMM platform that connects your data in 30 minutes and delivers actionable insights in 2 weeks.
"Finally, know exactly where to spend your next marketing dollar"
The Growth Story
Founded by Juha Nuutinen and Teppo Luukkonen, Sellforte has built a $6M revenue business with just 47 employees—a remarkable efficiency ratio of ~$127K per employee. Their 35K monthly visitors, with 41% coming organically, signal strong product-market fit and a brand that resonates with data-driven marketers. The 42% direct traffic share is particularly telling: it suggests high intent and brand recognition among their target audience.
The Product Vision
Sellforte isn't just another analytics dashboard. They're specifically targeting the mid-market eCommerce and retail space—companies too sophisticated for basic attribution but too small for traditional enterprise MMM solutions. Their platform promises a 'fast and easy start,' directly addressing the months-long implementation cycles that plague legacy MMM vendors.
The competitive landscape is heating up with players like Northbeam, Triple Whale, and Hyros, but Sellforte's positioning is distinct: they're not trying to replace your analytics stack—they're augmenting it with marketing mix modeling. Their blog reveals a content strategy focused on demystifying MMM concepts like adstock and saturation effects, which suggests they're educating a market that's still learning what MMM actually means.
- 47-person team generating $6M in revenue (exceptional efficiency)
- 41% organic traffic indicates strong SEO and content strategy
- 42% direct traffic share shows high brand intent
- Specific focus on eCommerce/Retail verticals
- Fast implementation promise (30min setup, 2-week ROI)
The Bottom Line
Sellforte is betting that mid-market companies will trade real-time attribution noise for strategic incrementality insights. With $6M in revenue and a lean 47-person team, they're proving that bet is paying off.
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Sellforte: #1 Marketing Mix Modeling platform for eCommerce and Retail
#1 Marketing Mix Modeling platform for eCommerce and Retail. Fast and Easy start for MMM: Connect your data in 30mins. Start optimizing in 2 weeks.
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About sellforte.com
#1 Marketing Mix Modeling platform for eCommerce and Retail. Fast and Easy start for MMM: Connect your data in 30mins. Start optimizing in 2 weeks.
Company Overview
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Technology Stack
sellforte.com uses 16 technologies across their website including YouTube Embed, HSTS, Contentful, and more.
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HSTS
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Contentful
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HubSpot
Traffic & Audience
sellforte.com receives approximately 35.1K monthly visitors and ranks #792,107 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 1:15 on the site.
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