selwood.co.uk
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Selwood: The Pump Rental Giant You've Never Heard Of
A $388M revenue powerhouse hiding in plain sight with 785 employees
In a world obsessed with SaaS unicorns, Selwood quietly commands a $387.9M empire built on steel, diesel, and gravity. With 785 employees and a 11,299 monthly visit footprint, this isn't a startup—it's an industrial behemoth disguised as a website.
"They don't sell software—they move water at scale. And they've been doing it since before most tech founders were born."
The Industrial Invisible
Selwood operates in the heavy industry and engineering sector, where the website is merely a digital brochure. The real business happens in the field, on construction sites, and in emergency flood response. Their 49% organic traffic isn't from viral content—it's from engineers searching for 'silt buster' and 'submersible pump' specs. This is infrastructure-level SEO: technical, transactional, and brutally specific.
The Traffic Paradox
Here's the counterintuitive truth: Selwood's 11,299 monthly visits are laughably small compared to their revenue. This isn't a growth story—it's a consolidation story. They dominate by being indispensable to a small, high-value audience. While 'cavitation' gets 19,310 monthly searches, Selwood doesn't need to rank #1. They just need to be the brand that engineers remember when procurement calls.
The tech stack reveals their priorities: jQuery, Bootstrap, and Tailwind CSS suggest a functional, not flashy, digital presence. No React, no Vue, no modern SPAs. Why? Because their customers aren't browsing on iPhones—they're checking pump specs on ruggedized tablets in the rain. LinkedIn Insight Tag and Google Tag Manager show they're tracking what matters: lead quality over volume.
- Revenue per employee: ~$494K (industrial sector benchmark)
- Direct traffic (34%) indicates strong brand recall in a fragmented market
- Top keyword 'selwood s150 parts book' reveals a parts ecosystem worth millions
- No Trustpilot presence suggests B2B contracts over consumer reviews
The Real Moat Isn't Digital
It's the 785 people, the rental fleet, and the trust of contractors who can't afford downtime. Selwood's website is just the tip of an industrial iceberg.
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Selwood | Pump Rental | Pump Sales | Pumping Solutions
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selwood.co.uk uses 15 technologies across their website including Font Awesome, Adobe Fonts, Drupal, WordPress, cdnjs, and more.
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selwood.co.uk receives approximately 11.3K monthly visitors and ranks #2,308,185 globally. The website has a bounce rate of 67% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:18 on the site.
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This page provides publicly available information about selwood.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit selwood.co.uk directly at https://selwood.co.uk.