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Sendle: The FedEx Killer for SMBs
How a 208-person team is stealing $70M/year from shipping giants by owning the small business niche
While UPS and FedEx fight over enterprise contracts, Sendle quietly built a $70M business serving the customers the giants ignore. Their 1.8M monthly visitors prove one thing: small businesses are desperate for a shipping solution that doesn't treat them like afterthoughts.
"Sendle doesn't compete with logistics giants on coverage—they win by making shipping feel invisible to the 5-person business owner."
The Anti-Enterprise Play
Here's what's counterintuitive: only 20% of their traffic comes from organic search. That 71% direct traffic number is a moat—it means 1.3M people type 'sendle.com' directly into their browser every month. These aren't price shoppers; they're converted users who've made Sendle their default. The $3.98 flat-rate hook isn't just marketing—it's a psychological anchor that makes enterprise carriers look like highway robbers.
Product-Market Fit Obsession
The leadership team reads like a playbook for scaling horizontal SaaS: James Moody (ex-Google) built the foundation, Leslie Duskin owns the product moat, and Tac Anderson drives growth. With 208 employees generating $337K per head, they're optimizing for efficiency over headcount bloat. This is a team that understands their customer's unit economics better than their customers do.
The Trustpilot rating tells the real story of scaling friction—1.4/5 stars across 2,077 reviews. But here's the controversial take: that's actually a feature, not a bug. They're acquiring so many small business customers (who have zero shipping tolerance) that complaints scale linearly with growth. The real metric is that revenue keeps climbing despite the noise.
- Direct traffic dominance: 71% of visitors come straight to the site, showing insane brand recall
- Keyword ownership: 'Sendle' alone drives 24K monthly searches—they've become the category name
- Flat-rate psychology: $3.98 starting price creates sticker shock advantage against variable quotes
- Niche concentration: 68% of traffic from undefined (likely Australia) shows geographic dominance before global expansion
The Silent Consolidator
Sendle is building the Stripe for shipping—owning the infrastructure layer while incumbents fight over enterprise contracts. With 208 people and $70M revenue, they're proving that logistics doesn't need more trucks; it needs better software.
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5 keywordsHow is Sendle's SEO?
Open Graph Image
https://assets.sendle.com/assets/open-graph-image-04fdfbac65532629ccbee53c9bfc8cfe594ff475eb9559cae00bbe0b4e69de81.png
Meta Tags
Sendle: Courier delivery that's cheaper than parcel post
Small business parcel delivery from $3.98*. National flat-rate shipping, door-to-door & Australia-wide with fast ordering, competitive quotes & easy tracking.
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Reviews (20)
Been waiting since Jan 5th for it to be…
Been waiting since Jan 5th for it to be in transit!!!!! Is this a real company?
Hilariously terrible Customer Support.
Hilariously terrible Customer Support. Tried to contact their customer support using the form on their website and I received an automatic reply that they do not check their inbox and to use the chatbot. Then I attempted to use the chatbot and after countless messages and using different wording to try and trigger getting an actual customer support user I have not received a single reply.
THEY SHUT DOWN 1/12/2026
Finally, after paying 9.95 for 2 to 3 day service and never receiving my packages until 10 days later THEY SHUT DOWN OPERATIONS! YAY !
An absolute nightmare to deal with
An absolute nightmare to deal with. Do yourself a favour and stay away. Multiple parcels sent for my business were not delivered leaving me to deal with pissed off customers and damage to my reputation. When i complained, they shut down my account. I will never use them again!
Horrible experience!
Horrible experience! I never received my parcel, and they are offering me no solution at all. They even expect me to go to the police station to file a theft report, when they are the ones who left my parcel unattended in front of my door! I work every day and I have a family life to take care of — I don’t have time for this nonsense. This has been a complete waste of time and money. $270 wasted for nothing. I will never order again if the shipping company is the same. Avoid this company at all costs!
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About sendle.com
Small business parcel delivery from $3.98*. National flat-rate shipping, door-to-door & Australia-wide with fast ordering, competitive quotes & easy tracking.
Company Overview
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Technology Stack
sendle.com uses 15 technologies across their website including Amazon Web Services, AWS CloudFront, HubSpot, DoubleClick Floodlight, Microsoft Ads, and more.
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, Google Ads, Facebook Pixel
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WooCommerce
Analytics & Marketing
Google Tag Manager
Performance
Lazy Loading, Priority Hints
Traffic & Audience
sendle.com receives approximately 1.8M monthly visitors and ranks #33,609 globally. The website has a bounce rate of 46% with visitors viewing an average of 3.2 pages per visit. Users spend an average of 2:00 on the site.
The majority of sendle.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sendle.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sendle.com directly at https://sendle.com.