While Silicon Valley obsesses over SaaS metrics, a Utah-based company quietly built a $2.4B empire by mastering the ancient art of sending physical cards. SendOutCards isn't just a greeting card company—it's a direct sales machine that's outgrown most tech unicorns.

"They're not selling cards—they're selling relationships, one handwritten note at a time."

The tech stack tells a story of pragmatic scaling: AWS for infrastructure, Stripe for payments, Intercom for support, and Segment for data. No fancy AI, no blockchain, no buzzwords—just solid, reliable tools that handle millions of transactions without fanfare. It's the difference between building for the pitch deck versus building for profit.

• Direct sales model creates exponential growth without marketing spend
• Physical product + digital convenience = defensible moat
• 81% direct traffic indicates strong brand loyalty and repeat business
• Simple tech stack optimized for reliability, not innovation theater