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Sendwithus: The Email Infrastructure Play You Missed
28 people, $2.7M revenue, and a stealthy grip on transactional email for developers.
While giants like SendGrid and Twilio battle for market share, Sendwithus (now Dyspatch) executed a quiet, profitable pivot. They aren't selling email volume; they are selling control over the code that sends it.
"They aren't competing on deliverability volume; they are competing on developer experience and workflow isolation."
The Technical Pivot
Originally a transactional email service, Sendwithus recognized a saturated market. Their rebrand to Dyspatch signals a strategic shift: moving from the 'pipes' (sending email) to the 'templates' (managing the logic). By decoupling email templates from source code, they solve a massive pain point for engineering teams: the bottleneck of deploying code just to change a button color in a receipt email.
The User Profile
The traffic data reveals a fascinating story. Despite a global rank of ~1.1M (modest), they command high intent. 53% of traffic is direct—users typing 'sendwithus' or 'dyspatch' specifically. This isn't accidental traffic; it's a retained user base or a niche following. The search for 'jinja format default value' (90 monthly volume) highlights their core demographic: developers maintaining complex, logic-heavy email templates.
The company's tech stack—Tailwind CSS, WordPress, and Contentful—suggests a lean, modern approach to marketing. They leverage WordPress for content marketing (likely targeting SEO keywords around email templates) while keeping their application fast. With only 28 employees, the ratio of revenue per employee (~$96k) is efficient for a B2B SaaS tool, indicating a product that requires minimal hand-holding once implemented.
- Niche Dominance: They own the 'email template management' layer, avoiding direct volume wars with SendGrid.
- High Retention Indicators: 53% direct traffic suggests a sticky product where users return to the dashboard daily.
- Strategic Rebrand: The shift to Dyspatch allows them to bundle broader communication workflows beyond just email.
The Silent Profit Play
Sendwithus proves you don't need to be a unicorn to win. You just need to own a critical, painful workflow for a specific audience.
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Sendwithus | Dyspatch
Sendwithus helps teams manage transactional emails outside of source code — leading to streamlined workflows and always on-brand emails. Learn more here!
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About sendwithus.com
Sendwithus helps teams manage transactional emails outside of source code — leading to streamlined workflows and always on-brand emails. Learn more here!
Company Overview
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Technology Stack
sendwithus.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
Fonts
Font Awesome, Google Fonts
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PHP
CMS
Contentful, WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Email Marketing
Mailgun, SendGrid
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Traffic & Audience
sendwithus.com receives approximately 27.8K monthly visitors and ranks #1,177,690 globally. The website has a bounce rate of 60% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:18 on the site.
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