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Awair: The $21M Air Quality Gamble
A deep dive into a hardware startup navigating the treacherous waters of consumer IoT
In a market saturated with cheap sensors, Awair bet $21.3M that you'd pay a premium to know what you're breathing. Their story is a masterclass in hardware startup survival—and a cautionary tale about the brutal realities of consumer electronics.
"Awair isn't selling a product—they're selling peace of mind in an increasingly toxic world. The question is: are people buying?"
The Hidden Traffic Paradox
Awair's traffic profile reveals a fascinating paradox. With only 21,572 monthly visits and a global rank of #1.1M, this is a brand operating in stealth mode, not a mass-market player. Yet, 45% of traffic is direct—meaning loyal users are typing 'awair.com' directly into their browsers. This isn't a viral sensation; it's a dedicated niche community. The 'undefined' countries in their top traffic sources suggest either tracking issues or a truly global, scattered user base that defies traditional geographic targeting.
The SEO Moat (Or Lack Thereof)
Organic search drives just 40% of their traffic—a surprisingly low number for a company of their funding size. Their keyword strategy is reactive, not proactive. People search for 'awair element how to clean intake' (220 volume) more than they search for 'indoor air quality monitor' (no data shown). This indicates a brand that's struggling to escape its own name recognition. They're not capturing the broader market; they're servicing existing customers. The absence of backlink data is a red flag—this is either a new site or a brand with minimal PR traction.
The tech stack tells a story of pragmatism over innovation. jQuery, Bootstrap, and Tailwind CSS—this is a startup that prioritized speed over cutting-edge architecture. They're using Google Analytics, Tag Manager, and Amplitude for tracking, showing a data-driven culture. But the absence of modern frameworks suggests they've been resource-constrained. For a $21M-funded company, this is a lean, almost minimal digital footprint.
- Revenue per employee: ~$106K—below typical hardware startup benchmarks
- Trustpilot rating of 1.1/5 is catastrophic for a consumer hardware brand
- Top keyword 'awair element' (1,950 volume) shows product-centric, not problem-centric search behavior
- Only 15 tech stack components detected—extremely lightweight for a modern SaaS/hardware hybrid
The Air Quality Startup Reality Check
Awair proves that funding doesn't guarantee product-market fit—and that customer satisfaction in hardware is brutally hard to maintain.
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Meta Tags
Air Quality Monitor | Know What You Breathe | Awair
The #1 indoor air quality monitor for anywhere people spend time indoors. Do you know what's in the air you breathe? Find out today!
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Reviews (20)
Awful company
Awful company, still awiating a refunds years later
3 years later and still scammed
Update. 3 years have passed and still no refund or return of my 2 elements. In the last email, Awair claimed there was extreme interest in their products yet also claim there is no money for my refund. They send generic emails back every time. It's baffling to see people still bought their products in 2025.
Awair elements make noise
Awair elements make noise, which is not advertised and dishonest. Terrible for bedroom use. Customer service ignored my requests for refund and asked for videos of my unit for a replacement, which I do not want.
Stay clear, they just want your money. Possibly bankrupt company.
Like everyone else I bought the Awair Element to join the Planetwatch project. They increased the products price before the launch of the project, sketchy. The product itself worked fine in the beginning but started to fail after a while. Customer service seemed helpful at first and even promised me a refund for the faulty products. Been waiting 2 years now for that refund. Awair claims that they need to „raise the funds necessary“ to process the refund. Are they bankrupt?
Scammers that didn't give me a refund…
Scammers that didn't give me a refund since 2022 I don't recommend this company and if I can do anything to put them down I would be happy to do anything.
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About getawair.com
The #1 indoor air quality monitor for anywhere people spend time indoors. Do you know what's in the air you breathe? Find out today!
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Technology Stack
getawair.com uses 15 technologies across their website including Google Fonts, HSTS, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Webflow
Cloud & Hosting
AWS CloudFront
Advertising
DoubleClick Floodlight, Google Ads
Analytics & Marketing
Crazy Egg, Amplitude, Google Tag Manager, Google Analytics
Traffic & Audience
getawair.com receives approximately 21.6K monthly visitors and ranks #1,164,613 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:55 on the site.
The majority of getawair.com's traffic comes from undefined, undefined, .
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