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Sequencing.com: The Privacy-First DNA Revolution
How a 29-person team built a $2.8M powerhouse by rejecting Big Tech's data model
While 23andMe and Ancestry sell your genetic data to pharmaceutical giants, Sequencing.com built a fortress around your DNA. With 739,364 monthly visits and a 4.6-star Trustpilot rating, they've proven privacy isn't a compromise—it's a competitive moat.
"They're not in the data selling business—they're in the data securing business. That's why they have 32,205 backlinks and 53% direct traffic."
The Privacy-First User Base
Sequencing.com's traffic breakdown is telling: 53% direct, 34% organic. This isn't a brand built on ads—it's built on trust and word-of-mouth. Users come back because their genetic data stays theirs. The 'Privacy Forever' promise isn't marketing fluff; it's their entire value proposition, attracting privacy-conscious consumers who've been burned by data breaches elsewhere.
The 29-Person Powerhouse
With just 29 employees, Sequencing.com generates nearly $100K in revenue per person—exceptional efficiency for a health tech company. Their tech stack (jQuery, Tailwind, PWA) is deliberately lightweight, avoiding the bloated enterprise systems that slow down larger competitors. This lean approach lets them move faster on privacy innovations while others are stuck in compliance meetings.
The company's keyword strategy reveals their market position. 'Sequencing' gets 6,500 monthly searches, but their real goldmine is the long-tail: '17q12 deletion syndrome microarray order' (460 searches). They're not just selling ancestry kits—they're serving serious medical needs, from rare genetic disorders to clinical diagnostics. This B2B and medical vertical gives them higher margins and stickier customers than direct-to-consumer genealogy alone.
- Whole genome sequencing (not just SNP arrays) for comprehensive health insights
- Privacy Forever protection—your DNA never leaves your control
- Medical-grade reporting for both consumers and healthcare providers
- Open platform approach with API access for developers and researchers
The DNA Data Paradox
In an industry where data is the new oil, Sequencing.com chose to be a vault instead of a refinery. That's not just ethical—it's smart business.
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Genetic Testing: DNA Testing for Health, Wellness & Ancestry | Sequencing
Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing kits + DNA Reports + Privacy Forever protection.
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Reviews (20)
I never knew I had a rare genetic condition
After being born with non-immune hydrops fetalis and 40 years of suffering from chronic pain, bleeding issues, and scoliosis I finally have an answer as to WHY! Turns out I have Noonan Syndrome 8. This particular gene wasn’t discovered until 2016, so no one would have ever known that I had a rare genetic condition growing up. Thanks Sequencing for giving me the answer to my lifelong question!!
Hi Kim - Thank you for your review!
Pleasant experience
Changes were easy to make. Support was pleasant. The whole process was much faster than they said it would be. Im a little surprised at a few results but realize just because a disease is present, doesn't mean it'll show up as a hereditary condition.
Hi Kerri - Thank you for your review!
Great experience
I had a great experience with sequencing.com. The results were detailed, easy to understand, and provided more insight than other DNA tests I’ve tried. The process was smooth from start to finish, turnaround time was reasonable, and the reports were clearly organized. Overall, I’m very impressed and would highly recommend their testing for anyone looking to dive into their genetics.
Hi Sam - Thank you for your review!
Understanding my genetics and Family's Health History.
The different reports were very informational, and there are options for reports for different specialists and providers. I am hoping these reports help me get a diagnosis, finally. I have suffered with chronic pain in my joints for years, and now I might actually get to finally understand why this may be happening. I am hoping the results can also help my family members, as we do not know all of our families health history. Thank you!
Hi Guest - Thank you for your review!
Enthusiastic
I can say that I am genuinely enthusiastic! The whole genome test has given me extremely valuable information. Thank you for the affordable prices: this, alongside the quality, is one of the key strengths.
Hi Valentina - Thank you for your review!
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About sequencing.com
Everything you need to transform your DNA into clear solutions for better health. Whole genome sequencing kits + DNA Reports + Privacy Forever protection.
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sequencing.com uses 21 technologies across their website including HSTS, Sentry, cdnjs, and more.
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sequencing.com receives approximately 739.4K monthly visitors and ranks #58,012 globally. The website has a bounce rate of 41% with visitors viewing an average of 5.0 pages per visit. Users spend an average of 4:00 on the site.
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This page provides publicly available information about sequencing.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sequencing.com directly at https://sequencing.com.