Serasa Experian, Brazil's financial intelligence giant, isn't just pivoting—it's strategically sunsetting a product line. The domain serasa.certificadodigital.com.br serves as a digital tombstone for their Certificate Digital service, redirecting users to a single, stark message: the commercialization of digital certificates has ended.

"This isn't a failed product; it's a masterclass in controlled exits—using a dedicated domain to manage user expectations without diluting the master brand."

What's fascinating is the traffic concentration: 99.4% from 'undefined' (likely Brazil), with negligible international interest. This was a hyper-localized product serving a specific regulatory need. Serasa didn't fail to scale globally; they chose to dominate locally and then pivot.

• Strategic domain isolation protects Serasa's core brand equity
• High direct traffic indicates strong brand recall, even for discontinued products
• Active Zendesk integration suggests ongoing customer support, not abandonment
• Tailwind CSS and DaisyUI show modern frontend maintenance despite backend being sunset