9:41
serco.com
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serco.com

22 technologies
VerifiedGrowingVisit252.6K/mo$6.4B31.4K22 Tech25 Leads
Deep Dive

Serco: The Invisible Government Contractor

A $6.4B revenue giant running essential services you've never heard of

While you're focused on SaaS valuations, Serco quietly manages 31,439 employees across critical infrastructure, defense, and healthcare systems globally. This isn't a startup—it's a $6.4B government contractor that's become the invisible operating system of modern governance.

$6.4B
annual revenue
31.4K
employees worldwide
252K
monthly site visits
98.8K
backlinks

"They don't sell software—they sell outcomes. And governments pay premiums for guaranteed execution."

The Talent Magnet Strategy

Serco's 252K monthly visits aren't driven by product hype—they're powered by 'serco careers' (1,790 monthly searches) and 'serco jobs' (1,050 searches). This is a talent acquisition machine first, with 45% of traffic coming from organic search. They're not competing for developers; they're competing for security-cleared professionals, medical staff, and operations specialists who value stability over equity.

The Traffic Paradox

Here's the counterintuitive part: despite 31,439 employees and $6.4B in revenue, their global rank is #166,266. This isn't a consumer brand—it's B2G (business-to-government) with a 1.2/5 Trustpilot rating from 111 reviews. The low rating likely reflects public-facing services (like traffic camera operations or visa processing) where citizen frustration flows directly to review sites. For investors, this isn't a red flag—it's proof of their essential, monopoly-like position in government contracts.

Their tech stack reveals their hybrid nature: jQuery and Bootstrap suggest legacy systems, while Tailwind CSS and PWA indicate modernization efforts. Hotjar and LinkedIn Insight Tag show they're optimizing for candidate conversion, not customer acquisition. This is a company that thinks in decades, not sprints.

  • B2G business model with sticky, multi-year government contracts
  • Diverse revenue streams spanning defense, healthcare, and infrastructure
  • Global footprint with regional CEOs (Asia Pacific, Middle East, UK/Europe)
  • Talent-first strategy with massive organic search presence for jobs
No viral growth loops
Recurring government contracts with 5-10 year horizons
No product-led growth metrics
Essential services with high switching costs
Public-facing services attract negative reviews
Diversified across critical sectors (defense, healthcare, justice)

The Ultimate Contrarian Play

While VCs chase AI unicorns, Serco quietly delivers 20%+ margins on essential services. Their moat isn't technology—it's trust, compliance, and the operational excellence to execute at government scale.

What tech stack does Serco use?

42 detected
Security1
Backend Frameworks1
CDN1
Cloud & Hosting1
Privacy & Consent1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics20
F
Facebook Pixel
G
Google Analytics
G
Google Tag Manager
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
L
LinkedIn Insight Tag
H
Hotjar
H
Hotjar
T
Twitter Pixel
C
Cloudflare
G
Google APIs
G
Google Tag Manager
C
Cloudflare Insights
G
Google Static
G
Google DoubleClick
T
Twitter Ads
H
Hotjar
F
Facebook Pixel
T
Twitter/X
G
Google Analytics

How much traffic does Serco get?

Traffic & Engagement

276.6K
Monthly Visits
+14.5%
2.5
Pages/Visit
5:23
Avg. Duration
60%
Bounce Rate
Monthly Traffic Trend+11%
249.8K
Oct 2025
Oct
241.6K
Nov 2025
Nov
276.6K
Dec 2025
Dec

Rankings

#140,264
Global Rank
#10,709
United Kingdom Rank

Backlinks & Authority

98.8K
Backlinks
6.2K
Ref. Domains
47
Authority Score
Low
Penalty Risk
Backlinks Trend+17%
84.6K
Jul 2025
Jul
94.5K
Aug 2025
Aug
96.0K
Sep 2025
Sep
97.7K
Oct 2025
Oct
98.4K
Nov 2025
Nov
98.8K
Dec 2025
Dec

Search Traffic

Organic
189.1K
Paid
2.0K

Top Organic Keywords

#1hmp thameside london
8,100 vol5.5%
#1hmp fosse way
6,600 vol4.5%
#1hmp thameside
5,400 vol3.7%
#1job vacancies with serco
5,400 vol3.7%
#1serco jobs
5,400 vol3.7%

Where is Serco's audience located?

🇬🇧United Kingdom71.2%
🇦🇺Australia6.4%
🇦🇪United Arab Emirates5.3%
🇺🇸United States5.2%
🇺🇦Ukraine3.1%

Device Distribution

Desktop19.5%
Mobile80.5%

What keywords does Serco rank for?

5 keywords
1serco14.3K vol$1.84
2serco careers1.8K vol$0.51
3serco north america1.2K vol$0.48
4ser co1.2K vol$1.86
5serco jobs1.1K vol$0.67

How is Serco's SEO?

Meta Tags

title40 chars

Serco Group Plc - Impact a better future

description220 chars

We bring together the right people, the right technology and the right partners to create innovative solutions that make positive impact and address some of the most urgent and complex challenges facing the modern world.

og:title

Serco - Impact a better future

languageEN

H1 Tags

h1Half year results 2025 Strong first-half performance, continued momentum, new £50m share buyback
h1Serco Group plc 2024 Annual Report and Accounts
h1Next Generation military training & space capabilities bolster Serco’s scale and offering in the high-growth US defence market Serco boosts portfolio with $327m acquisition of leading US defence business from Northrop Grumman

What is Serco's revenue?

$6.4B
Annual Revenue
31,439
Employees
$203K
Revenue/Employee
Herndon, United States
Headquarters

Who works at Serco?

Loading leads...

What do customers think of Serco?

Serco

Serco

1.2
111 reviews

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (20)

Filter by rating:
Adrian
9/20/2025
🇬🇧 United Kingdom9 reviewsOrganicUnverified
Experience date: 9/19/2025
Serco Interview Process Review.

I would like to congratulate Carol Mills for conducting a professional interview. Carol was very polite, and received a golden point using a Serco customized background to maintain privacy e.g. hide coffee mugs. The interview lasted an hour, however what was prominent is her composure to follow protocol during a poor internet connection. Carol then went into a role play where I was a delivery driver for amazon and she was a angry customer. She definitely played the role of a "Karen" using demanding language on why I was a hour late to deliver her parcel. Karen then advised she wanted a refund and was going to file a complaint. Nevertheless, the parcel was delivered and both parties agreed but disagreed. Carol explained the actual job role in depth and the particular sites that I will potentially be located in. Most importantly she requested to see all the professional documents on camera , before proceeding to the next stage. Lastly, Carol kindly asked if there was any information provided in the interview that she would like to repeat for clarity. This gave me reassurance that I understood the expectations of role. In addition, she provide me with a start date on the job, in order to begin my preparation .

michael Black
1/12/2026
🇬🇧 United Kingdom6 reviewsOrganicUnverified
Experience date: 12/14/2025
I had a pip assessment

I had a pip assessment With these 2 cancers fibromyalgia and they lied through there teeth Now in appel . Would not trust with a barge pole . And im hearing there paid 80 pounds each person they turn away

Mr
12/24/2025
🇬🇧 United Kingdom17 reviewsOrganicUnverified
Experience date: 12/1/2025
If you want to be told your an agent…

If you want to be told your an agent and do your job this is the place. One of the worst places to work all they do is care about their client they only favour the higher ups and will complain to their favourite agency adecco if you question things.

Archie Bain
12/15/2025
🇬🇧 United Kingdom34 reviewsOrganicUnverified
Experience date: 12/15/2025
Very poor quality food

I am a cancer patient in FVRH, gastrointestinal ward. I haven’t been eating for a while but I’m trying to eat a bit more every day. Usually breakfast is served around 8.00. Since the evening meal is served around 5.00pm I think people are ready for some breakfast. Today it wasn’t served until after 9.00. I was given 2 slices of burned toast. I tried to eat some but as well as being burned it was tough as leather. Staff don’t have time to listen. Not great for someone who’s ill. Someone needs to check on how food is delivered.

Maggie James
12/11/2025
🇦🇺 Australia5 reviewsOrganicUnverified
Experience date: 12/10/2025
Apparently don’t understand what consent means

Assessment process online involved request to record audio (agreed to audio only) at question 9. When I pressed submit after recording audio, the screen would not advance to question 10 and the camera was activated. Pressing submit and proceed to move forward did not advance the screen for at least another minute. Breach of Privacy Act 1988 and Australian Privacy Principles. Consent to record visuals not given and no opportunity to stop the process. Deeply unethical invasion of privacy. Request to have all of data removed and withdraw the application - no response. Another breach of Australian Privacy Principles.

Frequently Asked Questions about Serco

What is Serco's Revenue?
Serco generates approximately $6.4B in annual revenue. With 31,439 employees, that's $203,000 per employee.
What does Serco do?
We bring together the right people, the right technology and the right partners to create innovative solutions that make positive impact and address some of the most urgent and complex challenges facing the modern world.
How fast is Serco growing?
Serco has grown by 14.5% in the last 6 months according to traffic data.
How do people interact with Serco?
When visiting Serco, visitors view an average of 2.5 pages per visit, and spend around 5:23 on the site, and the bounce rate is 60.1%.
How do people find Serco?
85.5K people (31%) visit Serco directly. 189.1K (68%) find them through organic search. 2.0K (1%) come through paid advertising.
Who uses Serco?
Serco's top market is United Kingdom with 196.9K visitors (71.2%). Australia is 2nd with 17.8K (6.4%). United Arab Emirates is 3rd with 14.7K (5.3%).
What technologies does Serco use?
Serco uses 22 technologies across their website including Maps, Fonts, Security. Key technologies include Google Maps, Google Fonts, HSTS.
Who are Serco's competitors?
Serco's main competitors include CACI, Rotobec. These companies operate in similar markets and compete for the same customer base.
What do customers think of Serco?
Serco has a Trustpilot score of 1.2 out of 5 (1 stars) based on 111 customer reviews.

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About serco.com

We bring together the right people, the right technology and the right partners to create innovative solutions that make positive impact and address some of the most urgent and complex challenges facing the modern world.

Company Overview

serco.com
Website
jobs_and_career
Industry
#166,266
Global Rank
252.6K
Monthly Visitors
22
Technologies
25+
Employees

serco.com Key Pages

Contact serco.com

Technology Stack

serco.com uses 22 technologies across their website including Google Maps, Google Fonts, HSTS, and more.

Maps

Google Maps

Fonts

Google Fonts

Security

HSTS

Backend Frameworks

Ruby on Rails

CDN

cdnjs

Cloud & Hosting

Cloudflare

Traffic & Audience

252.6K
Monthly Visits
45%
Bounce Rate
3.0
Pages/Visit
1:22
Avg. Duration

serco.com receives approximately 252.6K monthly visitors and ranks #166,266 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 1:22 on the site.

The majority of serco.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is serco.com?
We bring together the right people, the right technology and the right partners to create innovative solutions that make positive impact and address some of the most urgent and complex challenges facing the modern world.
What technologies does serco.com use?
serco.com uses 22 technologies including Google Maps, Google Fonts, and 16 more. View the full tech stack analysis above.
How do I contact serco.com?
You can contact serco.com through their contact page.
What are serco.com's social media accounts?
serco.com is active on twitter, youtube, linkedin. You can find links to all their social media profiles in the social section above.
Is serco.com hiring?
Check serco.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is serco.com?
serco.com receives approximately 252.6K monthly visitors and ranks #166,266 globally. Traffic is growing by 9.3% month-over-month.

Related Searches

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This page provides publicly available information about serco.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit serco.com directly at https://serco.com.