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Serge: The Reformed Missions Powerhouse
How a 234-person organization commands $15M in revenue and dominates a niche
In a crowded landscape of faith-based organizations, Serge.org isn't just surviving—it's defining what a modern, reformed international missions organization looks like. With a laser focus on gospel-centered renewal, they've built a sustainable model that balances missionary care with digital resource creation.
"Serge doesn't just send missionaries—they engineer ecosystems for 'ongoing renewal' through a unique blend of digital media and boots-on-the-ground mentorship."
The Human Infrastructure
With 234 employees, Serge operates with the efficiency of a mid-sized tech company rather than a traditional non-profit. Their organizational structure reveals a sophisticated approach: Anita Wessner (HR Director) and Lindsay Kimball (Senior Director People Development) focus entirely on missionary care and retention, while Matt Allison (Senior Director Operations) ensures the machine runs smoothly. This isn't a volunteer-run operation—it's a professionalized ministry with clear operational hierarchies.
Digital-First Engagement
Serge's traffic profile is telling: 50% direct traffic indicates a highly loyal, returning audience. Their 27,429 monthly visits are likely dominated by existing supporters, donors, and missionaries. The 37% organic search traffic suggests they're capturing 'intent' around mission work, with keywords like 'serge missionary' (190 monthly volume) driving qualified leads. Their social presence across Twitter, YouTube, Facebook, and Instagram shows a multi-platform strategy that meets their audience where they are.
What makes Serge unique in the 'community_and_society' space is their hybrid model. They're not just a sending agency—they're a content creator, a mentorship network, and a digital publisher. Their blog posts, like 'New Year's Resolutions and the Power to Change,' blend theological depth with practical application, positioning them as thought leaders beyond just missionary logistics.
- Reformed theological identity creates a clear market position in a crowded missions field
- 15M revenue with 234 employees suggests ~$64k revenue per employee—high efficiency for a non-profit
- Direct traffic dominance (50%) indicates strong brand recall and community loyalty
- Multi-platform social strategy with dedicated handles for 'Grace at the Fray' initiative
- Tech stack includes Tailwind CSS and Vite—modern web development for a mission org
Serge is a blueprint for sustainable mission work
They've proven that specialized, reformed theology + professional operations + digital-first engagement = $15M in annual revenue and a loyal global community
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Serge: A Reformed International Missions Organization
Serge is an international Christian missions organization that sends and cares for missionaries, mentors & equips ministry leaders, and develops gospel-centered resources for ongoing renewal.
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About serge.org
Serge is an international Christian missions organization that sends and cares for missionaries, mentors & equips ministry leaders, and develops gospel-centered resources for ongoing renewal.
Company Overview
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Technology Stack
serge.org uses 19 technologies across their website including Font Awesome, Google Fonts, PHP, Contentful, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
Contentful, WordPress
Cloud & Hosting
Cloudflare
Forms
Typeform
E-commerce & Payments
WooCommerce
Traffic & Audience
serge.org receives approximately 27.4K monthly visitors and ranks #946,317 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:43 on the site.
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