9:41
serpapi.com
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serpapi.com

14 technologies
VerifiedGrowingVisit885.5K/mo$7M2914 Tech11 Leads
Deep Dive

The Invisible Engine of Search Data

How SerpApi quietly powers the web's most demanding data pipelines

Every time you see a price comparison, a flight aggregator, or an SEO tool, you're likely seeing the work of an API like SerpApi. They don't sell products; they sell the infrastructure of the internet itself.

$6.6M
Annual Revenue
29
Employees
885K
Monthly Visits
4.9/5
Trustpilot Score

"SerpApi isn't just scraping the web; they're building the utility layer for the entire search economy."

The Infrastructure Play

With a lean team of just 29 employees generating $6.6M in revenue, SerpApi operates with the efficiency of a developer tool giant. They've abstracted away the most painful parts of web scraping—proxies, captchas, and parsing—turning a complex engineering challenge into a single API call. This is infrastructure as a service at its most potent.

The SEO Moat

Their organic traffic strategy is masterful. They rank #1 for 'serpapi' (123K monthly searches) and dominate related terms like 'google maps api' (79K searches). By building a public blog and extensive documentation, they capture developers at the exact moment of intent, creating a self-serving sales engine that converts 43% of their traffic organically.

  • Monetizes the complexity of Google's anti-bot measures
  • Serves as the backbone for thousands of SaaS products
  • Maintains a 4.9/5 rating by solving a universal pain point
  • Operates with elite efficiency (229K revenue per employee)
They don't own the search engine
They own the reliable access layer
They don't sell end-user applications
They sell the raw data pipeline
They don't rely on venture capital funding
They bootstrap or are highly profitable

The real story here is the shift from building products to building utilities. SerpApi has positioned itself as a critical dependency in the stack. For founders, this is a masterclass in finding a painful, expensive problem (maintaining scrapers) and turning it into a scalable, high-margin business. They aren't just an API; they are a force multiplier for any data-driven product.

The Silent Monopoly

They're becoming the AWS of search data—one API call at a time.

What tech stack does Serpapi use?

23 detected
Security1
Backend Frameworks1
Cloud & Hosting1
Customer Support1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics9
G
Google Analytics
I
Intercom
G
Google Tag Manager
G
Google Static
G
Google Analytics
G
Google DoubleClick
G
Google Ads
I
Intercom
G
Google APIs

How much traffic does Serpapi get?

Traffic & Engagement

820.5K
Monthly Visits
+6.8%
4.0
Pages/Visit
8:57
Avg. Duration
56%
Bounce Rate
Monthly Traffic Trend-22%
1.0M
Oct 2025
Oct
768.5K
Nov 2025
Nov
820.5K
Dec 2025
Dec

Rankings

#57,865
Global Rank
#46,525
United States Rank
Advertising and Marketing
Category

Backlinks & Authority

140.7K
Backlinks
5.0K
Ref. Domains
45
Authority Score
Low
Penalty Risk
Backlinks Trend+8%
130.0K
Jul 2025
Jul
130.7K
Aug 2025
Aug
132.7K
Sep 2025
Sep
144.5K
Oct 2025
Oct
153.5K
Nov 2025
Nov
140.7K
Dec 2025
Dec

Search Traffic

Organic
66.9K
Paid
5.6K

Top Organic Keywords

#1serpapi
6,600 vol24.3%
#1serp api
4,400 vol16.2%
#1serp google
880 vol3.2%
#1serpapi pricing
720 vol2.6%
#5serp
14,800 vol2.4%

Where is Serpapi's audience located?

🇺🇸United States22.2%
🇮🇳India9.5%
🇮🇩Indonesia6.7%
🇵🇭Philippines5.8%
🇬🇧United Kingdom4.3%

Device Distribution

Desktop55.1%
Mobile44.9%

What keywords does Serpapi rank for?

5 keywords
1serpapi123.3K vol$4.29
2serp api42.6K vol$4.80
3google maps api79.5K vol$1.86
4google search api18.5K vol$5.04
5serp api key2.7K vol$1.41

How is Serpapi's SEO?

Open Graph Image

OG Image preview
og:image

https://serpapi.com/serpapi-social-image.png

Meta Tags

title26 chars

SerpApi: Google Search API

description138 chars

SerpApi is a real-time API to access Google search results. We handle proxies, solve captchas, and parse all rich structured data for you.

languageEN

H1 Tags

h1Google Search API
h1Documentation
h1About

Who works at Serpapi?

Loading leads...

What do customers think of Serpapi?

SerpApi

SerpApi

4.9
89 reviews
✓ Claimed

Categories

Search Engine Company#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
4/10/2020

Contact Information

Address:
5540 N Lamar Blvd #12
Austin, US

Reviews (20)

Filter by rating:
Tyrone Marcial Lopez
1/9/2026
🇵🇭 Philippines1 reviewsOrganicUnverified
Experience date: 1/9/2026
The customer service is very…

The customer service is very accommodating. Highly recommended!

Sadi Eyvazli
12/9/2025
🇦🇿 Az1 reviewsOrganicUnverified
Experience date: 12/9/2025
Customer Service

I do not write so much comment for such platforms. When I had sign up problem with my phone and Customer Service responded quickly and that is why I am here :)

Sreenivas Reddy
12/2/2025
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 12/1/2025
Great product and wonderful team

It has been a wonderful experience working with the SerpApi team. The product was as promised and there were no surprises. The best part was the prompt response to any queries and service request - tells about a team that has a good culture and is ambitions to grow.

Imran hossan Rifat
10/15/2025
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 10/13/2025
Alex from serpapi help me alot with…

Alex from serpapi help me alot with figure it out the bugs and fixing the errors. i was stack on that problem for 12 days he help me to fix that like an angel. thanx again Alex.

Victoria Veiga
9/30/2025
🇪🇸 Spain1 reviewsOrganicUnverified
Experience date: 9/30/2025
Great customer service and incredible…

Great customer service and incredible product

Frequently Asked Questions about Serpapi

What is Serpapi's Revenue?
Serpapi generates approximately $7M in annual revenue. With 29 employees, that's $227,500 per employee.
What does Serpapi do?
SerpApi is a real-time API to access Google search results. We handle proxies, solve captchas, and parse all rich structured data for you.
How fast is Serpapi growing?
Serpapi has grown by 6.8% in the last 6 months according to traffic data. employee count has changed by 71% year over year.
How do people interact with Serpapi?
When visiting Serpapi, visitors view an average of 4.0 pages per visit, and spend around 8:57 on the site, and the bounce rate is 55.5%.
How do people find Serpapi?
748.1K people (91%) visit Serpapi directly. 66.9K (8%) find them through organic search. 5.6K (1%) come through paid advertising.
Who uses Serpapi?
Serpapi's top market is United States with 182.3K visitors (22.2%). India is 2nd with 78.3K (9.5%). Indonesia is 3rd with 54.7K (6.7%).
What technologies does Serpapi use?
Serpapi uses 14 technologies across their website including Fonts, Security, Backend Frameworks. Key technologies include Font Awesome, reCAPTCHA, Ruby on Rails.
Who are Serpapi's competitors?
Serpapi's main competitors include Axcent Networks, JND, SignalBoosters.com, RealCom Solutions, Pollmakers. These companies operate in similar markets and compete for the same customer base.
What do customers think of Serpapi?
Serpapi has a Trustpilot score of 4.9 out of 5 (5 stars) based on 89 customer reviews.

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How to contact Serpapi?

What are Serpapi's key pages?

Export serpapi.com Data

Download the complete tech stack, analytics, leads, and company data for serpapi.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About serpapi.com

SerpApi is a real-time API to access Google search results. We handle proxies, solve captchas, and parse all rich structured data for you.

Company Overview

serpapi.com
Website
computers_electronics_and_technology
Industry
#55,098
Global Rank
885.5K
Monthly Visitors
14
Technologies
11+
Employees

Contact serpapi.com

Technology Stack

serpapi.com uses 14 technologies across their website including Font Awesome, reCAPTCHA, Ruby on Rails, and more.

Fonts

Font Awesome

Security

reCAPTCHA

Backend Frameworks

Ruby on Rails

CMS

Framer

Cloud & Hosting

Cloudflare

Customer Support

Intercom

Traffic & Audience

885.5K
Monthly Visits
43%
Bounce Rate
3.5
Pages/Visit
2:09
Avg. Duration

serpapi.com receives approximately 885.5K monthly visitors and ranks #55,098 globally. The website has a bounce rate of 43% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:09 on the site.

The majority of serpapi.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is serpapi.com?
SerpApi is a real-time API to access Google search results. We handle proxies, solve captchas, and parse all rich structured data for you.
How much does serpapi.com cost?
You can view serpapi.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does serpapi.com use?
serpapi.com uses 14 technologies including Font Awesome, reCAPTCHA, and 8 more. View the full tech stack analysis above.
How do I contact serpapi.com?
You can contact serpapi.com via email at [email protected] or through their contact page.
What are serpapi.com's social media accounts?
serpapi.com is active on github, twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is serpapi.com hiring?
Check serpapi.com's careers page for current job openings and opportunities. The company has 11+ known employees.
How popular is serpapi.com?
serpapi.com receives approximately 885.5K monthly visitors and ranks #55,098 globally. Traffic is growing by 14.1% month-over-month.

Related Searches

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This page provides publicly available information about serpapi.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit serpapi.com directly at https://serpapi.com.