serta.com
Get leads like Serta — and thousands more
Build targeted lists by tech stack, traffic, and more
Serta: The $272M Sleep Giant
How a legacy mattress brand navigates the digital sleep wars
Serta.com is the digital storefront of a $272M mattress empire, but behind the polished Shopify frontend lies a complex story of legacy brand equity battling modern DTC disruption. With 181K monthly visitors and a 2.5-star Trustpilot rating, they're winning the search game but losing the trust battle.
"They own the keyword 'serta' with 16K monthly searches, yet can't escape the shadow of a mediocre customer experience."
The Traffic Paradox
Serta commands 181K monthly visits, with 51% coming from organic search—proving the brand name still carries weight. The top keyword 'serta' alone drives 16K searches monthly, yet their global rank of #176,532 suggests they're not dominating beyond branded terms. They're a known name in a crowded room, shouting over 1,300 employees to make themselves heard.
The Trust Gap
Here's the uncomfortable truth: a $272M mattress company with just 26 Trustpilot reviews and a 2.5-star rating. That's not a typo. For a brand promising 'the world's best mattress,' they're facing a severe credibility crisis. The 120-night trial sounds generous, but when customers are leaving negative reviews, the promise becomes a liability. This isn't a product problem—it's a customer experience execution problem.
Serta's tech stack reveals a modern e-commerce foundation (Tailwind CSS, Bootstrap, Cloudflare) but their organizational structure tells a different story. The careers page redirects to Sertasimmons.com, hinting at the corporate complexity beneath the consumer-facing brand. They're using OneTrust for compliance and Google Analytics for data, but the lack of visible backlink data suggests they're not aggressively building digital authority beyond their legacy brand.
- Legacy brand equity still drives 39% direct traffic despite digital age
- Trustpilot score (2.5/5) contradicts 'world's best mattress' claim
- 120-night trial creates operational complexity vs. customer satisfaction
- 1,306 employees for $272M revenue = ~$208K revenue per employee
The Verdict: Legacy in Transition
Serta has the brand recognition but lacks the digital trust to win the next decade. They're a $272M giant walking on a 2.5-star foundation.
What tech stack does Serta use?
How much traffic does Serta get?
Traffic & Engagement
Traffic Sources
Where is Serta's audience located?
What keywords does Serta rank for?
5 keywordsHow is Serta's SEO?
Meta Tags
Mattresses Online: We Make the World's Best Mattress
Shop Serta’s mattress & bed collections. Sleep comfortably cool, with zoned comfort & all-over support. Try 120-nights + ships free. Made in USA from a brand you can trust.
H1 Tags
Schema Types
What is Serta's revenue?
Who works at Serta?
Loading leads...
What do customers think of Serta?
Serta
Categories
Activity & Engagement
Contact Information
Reviews (20)
Serta is the best product to make your…
Serta is the best product to make your life longer with biocrystal inside and protect your body from 5G radiation.. Better sleep with SERTA MATTRESS.
Excellent customer service for a return
I had to return a mattress within the 120-days trial period. Customer service was excellent. I got a response as soon as I e-mailed requesting a return. Customer service arranged for the mattress to be picked up at my convenience. The persons who picked up the mattress were courteous and efficient.
Fails within 3 years, insane for a mattress over 2 grand
Paid $2300 for a mattress that is now worthless after 3 years of normal use and causing extreme back pain. I know it is the mattress because it hurt before I went on vacation, I was fine at the air B&B and now that Im back Im ready to see a chiro. I spent this much because I expected it to last 10 years, what a joke. Just had to shell out another $1600 on a new mattress that I cant afford.
Have had a terrible experience with my…
Have had a terrible experience with my Serra I bought January 2024 Had it replaced once and same thing happened. Sagging, terrible on back. All supports have been in place.
Memory Foam Pillow filled with garbage foam
bought their memory foam copper pillow. ABSOLUTELY the WORST pillow. All the pillow is filled with is old ground up foam. they sell it as a premium item but they just fill the left over junk from the mattresses.
Frequently Asked Questions about Serta
What is Serta's Revenue?
What does Serta do?
How fast is Serta growing?
What technologies does Serta use?
Who are Serta's competitors?
What do customers think of Serta?
Export Data
Unlock all exports
Download CSVs, JSONs & full reports
How to contact Serta?
Contact Information
Export serta.com Data
Download the complete tech stack, analytics, leads, and company data for serta.com in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.
Raw JSON Data
Click "Show" to view the raw API response data
About serta.com
Shop Serta’s mattress & bed collections. Sleep comfortably cool, with zoned comfort & all-over support. Try 120-nights + ships free. Made in USA from a brand you can trust.
Company Overview
serta.com Social Media
Contact serta.com
Phone Numbers
Technology Stack
serta.com uses 11 technologies across their website including HSTS, Prismic, Amazon S3, Cloudflare, and more.
Security
HSTS
CMS
Prismic
Cloud & Hosting
Amazon S3, Cloudflare
Privacy & Consent
OneTrust
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Traffic & Audience
serta.com receives approximately 181.6K monthly visitors and ranks #176,532 globally. The website has a bounce rate of 44% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 1:35 on the site.
The majority of serta.com's traffic comes from undefined, undefined, .
Frequently Asked Questions
What is serta.com?
What technologies does serta.com use?
How do I contact serta.com?
What are serta.com's social media accounts?
Is serta.com hiring?
How popular is serta.com?
Related Searches
This page provides publicly available information about serta.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit serta.com directly at https://serta.com.