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ServiceUp: The OS for Vehicle Repairs
How a 67-person team is building the operating system for fleets and insurers
In the fragmented chaos of vehicle repair management—where fleets wait weeks for parts and insurers battle opaque shop invoices—ServiceUp is building a single source of truth. They're not just managing repairs; they're trying to eliminate the downtime that costs businesses billions annually.
"ServiceUp isn't selling software—they're selling uptime, and that's a billion-dollar promise."
The Fleet & Insurer Problem
The vehicle repair industry runs on spreadsheets, phone calls, and fax machines. ServiceUp identified a critical gap: while fleets spend millions on maintenance, they lack real-time visibility. Insurers, meanwhile, struggle with fraud and inflated costs. ServiceUp's platform consolidates every touchpoint—from choosing a shop to final invoice approval—into one dashboard. With 84.2% of traffic coming from an undefined region (likely the US), their growth is concentrated but potent.
Growth & Market Position
ServiceUp's traffic tells a story of targeted B2B growth. With 53% direct traffic, they're building brand equity—people know the name. Their organic strategy is smart: ranking for 'serviceup' (700 monthly searches) while capturing niche, high-intent terms like 'outsourcing auto repair management service charge' (540 monthly searches). This isn't spray-and-play marketing; it's surgical.
The tech stack reveals a modern, scalable approach. They use Vite for fast builds, Tailwind CSS for rapid UI development, and AWS CloudFront for global performance. GSAP animations suggest a focus on user experience—critical when your users are stressed fleet managers and insurance adjusters. This isn't legacy enterprise software; it's built for speed.
- Platform approach: One system replaces multiple vendors for shop selection, invoicing, and tracking
- Data-driven decisions: Turning repair history into predictive analytics for fleet managers
- Transparency layer: Eliminating the black box of repair costs and timelines
The Bet: Consolidation Wins
ServiceUp is betting that the future of fleet management isn't in more vehicles—it's in smarter repair operations. With $19.2M in revenue and a focused team of 67, they're proving that vertical SaaS can dominate even the most fragmented industries. The question isn't whether they'll grow, but how quickly they can become the default OS for vehicle repairs.
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Meta Tags
ServiceUp - Vehicle Repair Management Platform
One platform for every repair. ServiceUp helps fleets and insurers reduce downtime, lower costs, and gain transparency every step of the way.
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About serviceup.com
One platform for every repair. ServiceUp helps fleets and insurers reduce downtime, lower costs, and gain transparency every step of the way.
Company Overview
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Technology Stack
serviceup.com uses 21 technologies across their website including Google Fonts, HSTS, Framer, Webflow, and more.
Fonts
Google Fonts
Security
HSTS
CMS
Framer, Webflow
CDN
cdnjs, jsDelivr
Cloud & Hosting
AWS CloudFront, Cloudflare
Privacy & Consent
CookieYes
Traffic & Audience
serviceup.com receives approximately 9.7K monthly visitors and ranks #2,153,326 globally. The website has a bounce rate of 41% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 1:14 on the site.
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