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ServiTech: The Unsung Giant of Ag Data
How a 312-person lab company dominates agronomy services across 8 states
In a world obsessed with SaaS unicorns, ServiTech quietly operates as the nation's largest laboratory and agronomy services company—serving producers across eight states while their digital footprint remains a mystery to most. With 312 employees and $15M in revenue, they're the infrastructure layer of American agriculture that no one talks about.
"They're not selling software—they're selling soil intelligence at scale."
The Digital Paradox
Here's the contradiction that makes ServiTech fascinating: They're the nation's largest lab and agronomy services company, yet their digital presence is barely a whisper. With only 2,160 monthly visits and a global rank of #6,995,235, their growth isn't driven by SEO or social media—it's driven by relationships and results. The 44% organic search traffic suggests they're not even trying to capture the digital market, which in itself is a strategic choice.
The Leadership DNA
The executive team reveals a company built for scale and technical depth. President and CEO Ryan Hassebrook leads alongside Craig Cunningham, who holds the unique dual role of CTO and CEO of their expanded premium services division. This isn't a traditional farm co-op—it's a technology-enabled services company with a C-suite that understands both agronomy and systems architecture. Jeff Hiers (COO), Seth Lade (Director Crop Service), and Jeff McDaniel (CFO) round out a leadership team that's clearly focused on operational excellence over digital marketing.
What makes ServiTech unique isn't their tech stack—it's their domain authority in a physical world. They're not trying to be a SaaS platform; they're the trusted lab that validates the data behind every major agricultural decision. Their keyword strategy reveals this intent: 'servi tech kansas' shows regional dominance, while 'calcareous soil' demonstrates deep technical expertise that attracts serious farmers, not casual browsers.
- Regional dominance without digital noise: 100% of traffic from 'undefined' suggests direct, relationship-based business
- Technical depth over marketing breadth: Keywords like 'calcareous soil' (850 monthly volume) attract qualified, serious customers
- The CTO-CEO hybrid role signals a company where technology is infrastructure, not product
- 12 tech stack choices including Tailwind, Bootstrap, and Vite suggest modern development practices despite traditional industry
The Infrastructure Play
ServiTech proves that in agriculture, digital presence is optional when you own the physical infrastructure. Their $15M revenue with 312 employees shows a company optimized for service delivery, not growth hacking. For investors and founders, this is a masterclass in building a defensible moat through physical labs and technical expertise—not code.
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Sustainably Creating a More Productive World - ServiTech, Inc
ServiTech, Inc is the nation's largest laboratory and agronomy services company. We provide agronomic services to producers across eight states and laboratory services to customers in ten countries. ServiTech is Sustainably Creating a More Productive World!
Sustainably Creating a More Productive World - ServiTech, Inc
ServiTech, Inc is the nation's largest laboratory and agronomy services company. We provide agronomic services to producers across eight states and laboratory services to customers in ten countries. ServiTech is Sustainably Creating a More Productive World!
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About servitech.com
ServiTech, Inc is the nation's largest laboratory and agronomy services company. We provide agronomic services to producers across eight states and laboratory services to customers in ten countries. ServiTech is Sustainably Creating a More Productive World!
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servitech.com uses 12 technologies across their website including Google Fonts, HSTS, Squarespace, and more.
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servitech.com receives approximately 2.2K monthly visitors and ranks #6,995,235 globally. The website has a bounce rate of 37% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:42 on the site.
The majority of servitech.com's traffic comes from .
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