SESAC isn't just another performance rights organization—it's the only major PRO that's privately owned, a structural anomaly that fundamentally changes its incentives. While ASCAP and BMI operate as non-profits, SESAC's for-profit model creates a unique tension between songwriter advocacy and shareholder value.

"Private ownership isn't a limitation—it's the secret weapon that lets SESAC move faster than its non-profit competitors."

The keyword strategy confirms this B2B focus. Top searches include 'sesac search repertoire' and 'sesac repertory'—tools used by music supervisors and compliance officers, not casual listeners. Even 'sign up with sesec' (note the typo in the data) shows users are actively seeking access, not exploring options. This is a moat: once you're in SESAC's ecosystem, switching costs are high.

• Private equity ownership (Blackstone) enables aggressive acquisition strategy—SESAC acquired Harry Fox Agency in 2015, expanding into mechanical rights
• Unlike ASCAP/BMI, SESAC can selectively sign artists, creating a curated catalog of 30,000+ writers including Mumford & Sons and Bob Dylan
• The WordPress/PHP stack suggests legacy systems, but Tailwind CSS and Ant Design hint at modernization efforts—likely a hybrid infrastructure