Sesco.ca isn't just another B2B electrical supplier—it's a 246-employee, $15M revenue beast with a confusing identity crisis that might be its secret weapon. While the world obsesses over pure-play digital disruptors, this industrial supplier is quietly building a hybrid empire that bridges the gap between old-school industrial relationships and modern e-commerce.

"Their domain says 'Sesco.ca' but their brand screams 'Electrozad'—this isn't a bug, it's a strategic moat that's keeping competitors guessing."

Their tech stack tells the story of a company caught between eras. They're using jQuery and Bootstrap (legacy frameworks) alongside modern tools like Tailwind CSS and Ant Design. This isn't technical debt—it's a pragmatic choice to maintain an e-commerce platform that serves both desktop procurement officers and mobile field technicians. The presence of Hotjar suggests they're obsessively studying user behavior to optimize their complex product catalogs.

• Hybrid identity: Traditional supplier name (Sesco) with modern digital brand (Electrozad)
• High-value, low-volume traffic: 13.5K visits but focused on technical queries like 'cd4b datasheet'
• Strong local presence: 59% traffic from undefined (likely Ontario) with physical branch in Oshawa
• Enterprise-ready: 246 employees serving industrial, commercial, and residential markets