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SetHero: The $200k Niche Play
How a 3-person team is tackling film set chaos with a simple, focused tool
In a world of bloated enterprise software, SetHero bets that film productions just need a clean, simple way to manage their set operations. They're not chasing millions in traffic—they're chasing efficiency for a highly specific, high-stakes industry.
"They're not building a platform for the masses; they're building a precision tool for a specific, chaotic workflow."
The Founder's Insight
Luke DeBoer, the founder and CEO, identified a painful gap: film productions are notoriously messy, relying on Excel sheets and endless email chains. SetHero cuts through that noise. With just 3 employees, the company is a testament to focused execution—avoiding feature bloat and serving a niche that large SaaS platforms often overlook.
The Traffic Paradox
The data shows a fascinating paradox: zero recorded monthly visits, yet a clear product-market fit signal. The brand term 'sethero' pulls 600 monthly searches, indicating a small but dedicated user base. This isn't a play for viral growth; it's a model built on direct relationships, industry referrals, and solving a specific pain point for a small, high-value audience.
Their tech stack is modern but pragmatic—Tailwind CSS, jQuery, and a PWA approach suggest they prioritize speed and reliability over flashy innovation. For a tool used on set where connectivity and speed matter, this is a smart, utilitarian choice.
- Hyper-focused niche: Film production management
- Lean operation: 3-person team driving $200k in revenue
- Solves a clear pain point: Replacing Excel/email chaos
- Modern, lightweight tech stack for reliability
The Niche is the Strategy
SetHero proves that in a saturated SaaS market, deep focus on a specific vertical can outperform broad, generic solutions.
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Open Graph Image
https://sethero.com/wp-content/uploads/2021/07/SetHero-Call-Sheet-Share-Card.jpg
Meta Tags
Digital Call Sheets & Film Production Management | SetHero
Tired of bulky Excel files and email chains? The best film productions use SetHero to manage their film set operations, saving money and producing measurable results.
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About setheroapp.com
Tired of bulky Excel files and email chains? The best film productions use SetHero to manage their film set operations, saving money and producing measurable results.
Company Overview
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Technology Stack
setheroapp.com uses 28 technologies across their website including Wistia, Font Awesome, Google Fonts, PHP, and more.
Video
Wistia
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Traffic & Audience
setheroapp.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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