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The $5M Construction Powerhouse You've Never Heard Of
How S.E.T., Inc. built a niche empire in underground utilities and oil field work
In an industry dominated by giants, a 24-person company generating $4.9M in revenue quietly dominates the underground utilities and oil field work space. S.E.T., Inc. isn't chasing viral marketing—they're building infrastructure that literally powers regions.
"They don't need SEO magic when their clients find them through decades of reliability in the dirt."
The Infrastructure Playbook
S.E.T., Inc. operates in the unsexy but critical layers of construction: underground utilities, oil field work, and roadway/highway projects. While tech startups chase SaaS margins, this company builds the literal foundation for communities. Their $4.9M revenue from just 24 employees shows remarkable operational efficiency—approximately $204K per employee, a strong ratio in construction where margins are typically razor-thin.
The Niche Within the Niche
What makes S.E.T., Inc. unique isn't just general contracting—it's their specialization in streetscapes and foundations. This isn't commodity work; it's the intersection of civil engineering and urban design. Their project managers, Greg Susany and Moussa Bittar, represent the hands-on leadership model where experienced field professionals steer operations, not distant executives.
Their tech stack reveals an interesting duality: modern frameworks like Tailwind CSS and ASP.NET sit alongside legacy jQuery. This isn't a company chasing bleeding-edge tech, but one that pragmatically uses tools that work. The PWA detection suggests they're thinking about mobile accessibility for field crews, while Zendesk indicates customer service infrastructure.
- 42% direct traffic proves brand recognition in their regional market
- 33% organic search shows they're discoverable for specific construction services
- Zero social profiles suggests a B2B-focused, relationship-driven model
- Niche specialization in underground utilities creates high barriers to entry
The Quiet Giant Strategy
S.E.T., Inc. proves that in construction, deep specialization beats broad marketing. Their $4.9M from 24 employees shows that when you own a critical niche—underground utilities and oil field work—you don't need to shout to be heard. You just need to build.
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Contracting & Construction | Road Work & Streetscapes | S.E.T., Inc.
S.E.T., Inc. specializes in underground utilities, oil field work, roadway/highway work, site work, streetscapes, buildings & foundations.
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About setinc.biz
S.E.T., Inc. specializes in underground utilities, oil field work, roadway/highway work, site work, streetscapes, buildings & foundations.
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Technology Stack
setinc.biz uses 8 technologies across their website including Font Awesome, ASP.NET, Zendesk, and more.
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Font Awesome
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ASP.NET
Customer Support
Zendesk
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PWA
UI Libraries
DaisyUI
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Bootstrap, Tailwind CSS
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setinc.biz receives approximately 434 monthly visitors. The website has a bounce rate of 36% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:35 on the site.
The majority of setinc.biz's traffic comes from .
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