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The $1.5M Audio Archivist
How Setmixer is saving millions of lost live performances, one recording at a time
Every year, 7.4 million live performances vanish into the digital ether—lost to time, bad equipment, or sheer negligence. Setmixer isn't just another streaming service; it's a high-fidelity time capsule for the live music ecosystem, built by a lean 11-person team that generated $1.5M in revenue by solving a problem the industry ignored.
"They aren't building a social network for music—they're building the archive that will outlast the platforms."
The Silent Growth Engine
With 7,787 monthly visits and a global rank of #2.1M, Setmixer isn't chasing scale through paid ads. Their 55% organic traffic share reveals a product that spreads through artist-to-artist word-of-mouth. The top keyword 'setmix' (240 monthly searches) suggests a brand that's becoming a verb among its niche audience—producers, DJs, and venue owners who need reliable recording, not viral hits.
Niche Over Noise
The traffic distribution tells a story of focus. While 'ninety one living room' and 'grow hackney' (400 and 340 monthly searches respectively) hint at specific London venue partnerships, the real insight is in the 32% direct traffic. This isn't accidental discovery; it's a tool that gets bookmarked and revisited. For founders, this signals a product with strong retention—users return because it solves a critical workflow, not because of algorithmic luck.
Setmixer's tech stack reveals a pragmatic approach. They're not over-engineering with bleeding-edge frameworks. Instead, they've deployed Tailwind CSS, Bootstrap, and Ant Design—tools that prioritize speed and reliability over flashy innovation. This aligns perfectly with their mission: when you're recording live sets, uptime and consistency matter more than the latest JavaScript framework. The inclusion of Crisp for customer support and Google Analytics for data shows a team that understands SaaS fundamentals.
- Revenue-per-employee ratio of ~$136K—efficient for a media-tech hybrid
- Social presence across all major platforms (Twitter, Facebook, LinkedIn, Instagram) with unified branding
- Strategic keyword targeting around venue names and location-based searches, suggesting B2B partnerships
- Clean site architecture with dedicated pages for About, Terms, Careers, and Privacy—mature operational structure
The Anti-Social Music Platform
While others chase algorithms and user growth, Setmixer is building the infrastructure that outlasts them all. For investors, this is a low-burn, high-utility business in a market that's only growing as live music returns post-pandemic. For founders, it's a masterclass in solving a painful, unsexy problem with ruthless efficiency.
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Setmixer - recording all performances
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About setmixer.com
Setmixer - recording all performances
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Technology Stack
setmixer.com uses 14 technologies across their website including Leaflet, Google Fonts, HSTS, and more.
Maps
Leaflet
Fonts
Google Fonts
Security
HSTS
CMS
Framer
CDN
unpkg
Customer Support
Crisp
Traffic & Audience
setmixer.com receives approximately 7.8K monthly visitors and ranks #2,112,097 globally. The website has a bounce rate of 54% with visitors viewing an average of 4.3 pages per visit. Users spend an average of 3:03 on the site.
The majority of setmixer.com's traffic comes from .
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This page provides publicly available information about setmixer.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit setmixer.com directly at https://setmixer.com.