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Setmore: The 12-Person Powerhouse
How a tiny team built a booking giant with $1M+ revenue
In a world of bloated enterprise software, Setmore is a masterclass in lean execution. With just 12 employees, this appointment scheduling platform quietly commands over 5 million monthly visits—outpacing many publicly traded competitors. It's not just a tool; it's a silent giant in the SMB software arena.
"They aren't selling software; they're selling simplicity. And the market is paying for it in droves."
The Invisible Giant
The most telling stat isn't the 5.2M monthly visits—it's the 57% direct traffic. This indicates a fiercely loyal user base that types 'setmore' into their browser directly. While competitors fight for SEO scraps, Setmore owns the relationship. Their 4.9/5 Trustpilot rating (3,010 reviews) isn't just a metric; it's a moat built on user satisfaction.
The SEO Anomaly
Here’s where it gets interesting. Their top organic keyword isn't 'appointment software'—it's 'setmore login'. This signals a product that's sticky enough to be a daily habit, not just a discovery tool. However, a glaring blind spot emerges: they rank for 'le vi' and 'vinh hair salon'. This suggests they're either being used as a booking engine for specific businesses or they have a massive, unoptimized long-tail opportunity they're ignoring.
The tech stack is surprisingly modern for a tool that feels ubiquitous. They leverage Tailwind CSS and Bootstrap for speed, PWA for mobile reach, and prioritize performance with Lazy Loading. Yet, they avoid the bloat of heavy frameworks. This is a team that ships fast and maintains lean code—critical for profitability with a $1M revenue target and no external funding.
- Traffic Dominance: 57% direct traffic proves brand authority.
- Lean Ops: 12 employees generating $1M+ revenue (~$83k per employee).
- Technical Agility: Modern stack (Tailwind, PWA) without enterprise bloat.
- Market Confusion: Ranking for salon names hints at fragmented use cases.
The Lesson in Lean Scale
Setmore proves that massive scale requires tiny, focused teams. For founders: stop adding features, start owning your user's daily routine.
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5 keywordsHow is Setmore's SEO?
Open Graph Image

https://assets.setmore.com/website/v2/images/og-images/homepage/setmore-og-website-homepage.jpg
Meta Tags
Setmore | Free Online Appointment Scheduling Software
Accept bookings 24/7 with online appointment scheduling software. Say so long to the back-and-forth and automate reminders with Setmore FREE
H1 Tags
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Setmore
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Reviews (20)
Great Demo session
Worked with Prisha and she was very helpful in showing me the ropes of the setmore interface.
Hi Wesley, Thank you for taking the time to review Setmore! Great to hear that Prisha was very helpful when giving you a tour of the app. We'll pass on your kind feedback. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team
I had a problem for a long time and…
I had a problem for a long time and then I got on the call Siddharth! He was great! He explained everything to me and I finally managed to get rid of the problem I had Thank you siddharth
Hi Maya, Thank you for taking the time to review Setmore! Great to hear that Siddharth help resolve the issue you were facing and he was great. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team
Dron Gahil did an amazing job showing
Dron Gahil did an amazing job showing me the features of Setmore and how I can best utilize them with my business model. He was friendly, well-spoken, and clearly educated about all facets of the Setmore platform. I am definitely going to move forward with using this platform, and I recommend Dron for any opportunities, including leadership and training of others.
Hi Joseph, Thank you for taking the time to review Setmore! We're thrilled to hear that Dron provided an excellent demo and that his friendly, knowledgeable, and professional approach stood out. We’ll be sure to pass along your kind feedback and recommendation. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team
Great service
Prompt response to solve my issue. Very helpful and friendly.
Hi Christina, Thank you for taking the time to review Setmore! Great to hear that you find the team very helpful and friendly when resolving an issue you were facing. We'll make sure to share your kind feedback. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team
The specialist agent Dron is AMAZING
The specialist agent Dron is AMAZING! Very knowledgeable and details. He has been helping us to set up a trip with different time zone. So patient!!! I would give 6 stars if available!!! Thank you Dron
Hi Middy, Thank you for taking the time to review Setmore! Great to hear that Dron was amazing, knowledgable and patient when assisting you with your account. We'll make sure to pass your kind feedback. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team
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About setmore.com
Accept bookings 24/7 with online appointment scheduling software. Say so long to the back-and-forth and automate reminders with Setmore FREE
Company Overview
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Technology Stack
setmore.com uses 15 technologies across their website including HSTS, Sentry, jsDelivr, and more.
Security
HSTS
Error Tracking
Sentry
CDN
jsDelivr
Reviews
Trustpilot
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
setmore.com receives approximately 5.2M monthly visitors and ranks #10,844 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:11 on the site.
The majority of setmore.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about setmore.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit setmore.com directly at https://setmore.com.