9:41
setmore.com
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setmore.com

15 technologies
VerifiedGrowingVisit5.2M/mo$1M1215 Tech
Deep Dive

Setmore: The 12-Person Powerhouse

How a tiny team built a booking giant with $1M+ revenue

In a world of bloated enterprise software, Setmore is a masterclass in lean execution. With just 12 employees, this appointment scheduling platform quietly commands over 5 million monthly visits—outpacing many publicly traded competitors. It's not just a tool; it's a silent giant in the SMB software arena.

5.2M
monthly visits
12
employees
5.7M
backlinks
4.9/5
Trustpilot rating

"They aren't selling software; they're selling simplicity. And the market is paying for it in droves."

The Invisible Giant

The most telling stat isn't the 5.2M monthly visits—it's the 57% direct traffic. This indicates a fiercely loyal user base that types 'setmore' into their browser directly. While competitors fight for SEO scraps, Setmore owns the relationship. Their 4.9/5 Trustpilot rating (3,010 reviews) isn't just a metric; it's a moat built on user satisfaction.

The SEO Anomaly

Here’s where it gets interesting. Their top organic keyword isn't 'appointment software'—it's 'setmore login'. This signals a product that's sticky enough to be a daily habit, not just a discovery tool. However, a glaring blind spot emerges: they rank for 'le vi' and 'vinh hair salon'. This suggests they're either being used as a booking engine for specific businesses or they have a massive, unoptimized long-tail opportunity they're ignoring.

The tech stack is surprisingly modern for a tool that feels ubiquitous. They leverage Tailwind CSS and Bootstrap for speed, PWA for mobile reach, and prioritize performance with Lazy Loading. Yet, they avoid the bloat of heavy frameworks. This is a team that ships fast and maintains lean code—critical for profitability with a $1M revenue target and no external funding.

  • Traffic Dominance: 57% direct traffic proves brand authority.
  • Lean Ops: 12 employees generating $1M+ revenue (~$83k per employee).
  • Technical Agility: Modern stack (Tailwind, PWA) without enterprise bloat.
  • Market Confusion: Ranking for salon names hints at fragmented use cases.
They DON'T chase enterprise clients (no complex integrations).
They DO focus on the SMB 'heartbeat'—reliability and ease.
They DON'T rely on paid ads (27% organic traffic suggests minimal spend).
They DO build a community (Julia Douglas as Community Manager).
They DON'T over-engineer features (simple, 24/7 booking focus).
They DO scale profitably without VC handcuffs.

The Lesson in Lean Scale

Setmore proves that massive scale requires tiny, focused teams. For founders: stop adding features, start owning your user's daily routine.

What tech stack does Setmore use?

23 detected
Security1
Error Tracking1
Reviews1
Web Standards1
UI Libraries1
JavaScript Libraries1
Frontend Frameworks2
Tracking & Analytics8
G
Google Analytics
G
Google Tag Manager
S
Sentry
G
Google APIs
G
Google Static
G
Google Analytics
J
jsDelivr
G
Google Tag Manager

How much traffic does Setmore get?

Traffic & Engagement

6.0M
Monthly Visits
+14.0%
3.5
Pages/Visit
6:44
Avg. Duration
57%
Bounce Rate
Monthly Traffic Trend+8%
5.5M
Oct 2025
Oct
5.2M
Nov 2025
Nov
6.0M
Dec 2025
Dec

Rankings

#9,792
Global Rank
#5,279
United States Rank
Computer Software and Development
Category

Backlinks & Authority

5.7M
Backlinks
45.9K
Ref. Domains
62
Authority Score
Low
Penalty Risk
Backlinks Trend+3%
5.6M
Jul 2025
Jul
5.4M
Aug 2025
Aug
5.3M
Sep 2025
Sep
5.3M
Oct 2025
Oct
5.6M
Nov 2025
Nov
5.7M
Dec 2025
Dec

Search Traffic

Organic
1.2M
Paid
186

Top Organic Keywords

#1setmore
12,100 vol2.0%
#1setmore login
3,600 vol0.6%
#1medford nail bar
2,900 vol0.5%
#1salem nail bar
2,900 vol0.5%
#1sonomasters
1,300 vol0.2%

Where is Setmore's audience located?

🇺🇸United States37.4%
🇬🇧United Kingdom15.8%
🇨🇦Canada7.6%
🇦🇺Australia6.3%
🇬🇷Greece5.0%

Device Distribution

Desktop20.1%
Mobile79.9%

What keywords does Setmore rank for?

5 keywords
1setmore34.6K vol$5.69
2setmore login3.7K vol$1.26
3le vi104.7K vol$0.57
4vinh hair salon1.6K vol$2.67
5setmore appointments950 vol$2.90

How is Setmore's SEO?

Open Graph Image

OG Image preview
og:image

https://assets.setmore.com/website/v2/images/og-images/homepage/setmore-og-website-homepage.jpg

Meta Tags

title53 chars

Setmore | Free Online Appointment Scheduling Software

description140 chars

Accept bookings 24/7 with online appointment scheduling software. Say so long to the back-and-forth and automate reminders with Setmore FREE

languageEN

H1 Tags

h1Free scheduling software

Who works at Setmore?

Loading leads...

What do customers think of Setmore?

Setmore

Setmore

4.9
3,010 reviews
✓ Claimed

Categories

Software Company#10Business to Business Service#26

Activity & Engagement

Reply Rate
100%
Avg. Reply Time
8.0 days
Claimed Date
11/5/2020

Contact Information

Address:
1033 Southeast Main Street #5
Portland, US

Reviews (20)

Filter by rating:
wesley parker
1/16/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/15/2026
Great Demo session

Worked with Prisha and she was very helpful in showing me the ropes of the setmore interface.

Company Response1/16/2026

Hi Wesley, Thank you for taking the time to review Setmore! Great to hear that Prisha was very helpful when giving you a tour of the app. We'll pass on your kind feedback. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team

Maya Lea Abecassis
1/15/2026
🇨🇦 Canada1 reviewsOrganicUnverified
Experience date: 1/15/2026
I had a problem for a long time and…

I had a problem for a long time and then I got on the call Siddharth! He was great! He explained everything to me and I finally managed to get rid of the problem I had Thank you siddharth

Company Response1/16/2026

Hi Maya, Thank you for taking the time to review Setmore! Great to hear that Siddharth help resolve the issue you were facing and he was great. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team

Joseph
1/15/2026
🇺🇸 United States1 reviewsOrganicUnverified
Experience date: 1/15/2026
Dron Gahil did an amazing job showing

Dron Gahil did an amazing job showing me the features of Setmore and how I can best utilize them with my business model. He was friendly, well-spoken, and clearly educated about all facets of the Setmore platform. I am definitely going to move forward with using this platform, and I recommend Dron for any opportunities, including leadership and training of others.

Company Response1/16/2026

Hi Joseph, Thank you for taking the time to review Setmore! We're thrilled to hear that Dron provided an excellent demo and that his friendly, knowledgeable, and professional approach stood out. We’ll be sure to pass along your kind feedback and recommendation. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team

Christina
1/15/2026
🇸🇬 Singapore1 reviewsBasicLinkVerified
Experience date: 1/15/2026
Great service

Prompt response to solve my issue. Very helpful and friendly.

Company Response1/15/2026

Hi Christina, Thank you for taking the time to review Setmore! Great to hear that you find the team very helpful and friendly when resolving an issue you were facing. We'll make sure to share your kind feedback. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team

Middy Yu
1/15/2026
🇺🇸 United States2 reviewsOrganicUnverified2 reviews on this domain
Experience date: 12/30/2025
The specialist agent Dron is AMAZING

The specialist agent Dron is AMAZING! Very knowledgeable and details. He has been helping us to set up a trip with different time zone. So patient!!! I would give 6 stars if available!!! Thank you Dron

Company Response1/15/2026

Hi Middy, Thank you for taking the time to review Setmore! Great to hear that Dron was amazing, knowledgable and patient when assisting you with your account. We'll make sure to pass your kind feedback. If you have any questions or need assistance, don’t hesitate to reach out to us at [email protected] or via the live chat in your app. We’re here to help 24/7. Julia, Community Team

Frequently Asked Questions about Setmore

What is Setmore's Revenue?
Setmore generates approximately $1M in annual revenue. With 12 employees, that's $87,000 per employee.
What does Setmore do?
Accept bookings 24/7 with online appointment scheduling software. Say so long to the back-and-forth and automate reminders with Setmore FREE
How fast is Setmore growing?
Setmore has grown by 14.0% in the last 6 months according to traffic data.
How do people interact with Setmore?
When visiting Setmore, visitors view an average of 3.5 pages per visit, and spend around 6:44 on the site, and the bounce rate is 56.8%.
How do people find Setmore?
4.8M people (80%) visit Setmore directly. 1.2M (20%) find them through organic search. 186 (0%) come through paid advertising.
Who uses Setmore?
Setmore's top market is United States with 2.2M visitors (37.4%). United Kingdom is 2nd with 943.8K (15.8%). Canada is 3rd with 453.4K (7.6%).
What technologies does Setmore use?
Setmore uses 15 technologies across their website including Security, Error Tracking, CDN. Key technologies include HSTS, Sentry, jsDelivr.
Who are Setmore's competitors?
Setmore's main competitors include Calendly, Acuity, Booksy, Vagaro, Premium. These companies operate in similar markets and compete for the same customer base.
What do customers think of Setmore?
Setmore has a Trustpilot score of 4.9 out of 5 (5 stars) based on 3,010 customer reviews.

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About setmore.com

Accept bookings 24/7 with online appointment scheduling software. Say so long to the back-and-forth and automate reminders with Setmore FREE

Company Overview

setmore.com
Website
computers_electronics_and_technology
Industry
#10,844
Global Rank
5.2M
Monthly Visitors
15
Technologies

Technology Stack

setmore.com uses 15 technologies across their website including HSTS, Sentry, jsDelivr, and more.

Security

HSTS

Error Tracking

Sentry

CDN

jsDelivr

Reviews

Trustpilot

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Traffic & Audience

5.2M
Monthly Visits
42%
Bounce Rate
3.5
Pages/Visit
2:11
Avg. Duration

setmore.com receives approximately 5.2M monthly visitors and ranks #10,844 globally. The website has a bounce rate of 42% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 2:11 on the site.

The majority of setmore.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is setmore.com?
Accept bookings 24/7 with online appointment scheduling software. Say so long to the back-and-forth and automate reminders with Setmore FREE
How much does setmore.com cost?
You can view setmore.com's pricing and plans on their pricing page. Visit their website for the most up-to-date pricing information.
What technologies does setmore.com use?
setmore.com uses 15 technologies including HSTS, Sentry, and 9 more. View the full tech stack analysis above.
How do I contact setmore.com?
You can contact setmore.com via email at [email protected] or through their contact page.
What are setmore.com's social media accounts?
setmore.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is setmore.com?
setmore.com receives approximately 5.2M monthly visitors and ranks #10,844 globally. Traffic is growing by 7.8% month-over-month.

Related Searches

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This page provides publicly available information about setmore.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit setmore.com directly at https://setmore.com.