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SFGate: The Unfiltered SF Chronicle
How a legacy newspaper's digital arm built a 20M+ backlink empire
SFGate isn't just a news site—it's a digital fortress built on 20 million backlinks and 21 million monthly visits, proving that local journalism still has massive scale when executed right.
"SFGate's 59% direct traffic proves they've transcended SEO dependency—they're a daily habit, not a search result."
The Unfiltered Audience
With 21M monthly visits and 59% direct traffic, SFGate has built a loyal audience that types 'sfgate.com' directly into their browser. This isn't accidental traffic—it's habit. The 49ers keyword alone drives 1.4M monthly searches, showing they've cornered the market on Bay Area sports obsession.
The SEO Moat
20 million backlinks. That's not a typo. SFGate has built a backlink empire that makes most publishers look like amateurs. Combined with their 27% organic search traffic, they've created a dual-engine growth machine: loyal direct visitors + massive search discovery. It's the holy grail of digital media.
The tech stack tells a story of scale and security. Bootstrap for rapid development, Google Fonts for branding, and PerimeterX for bot protection. They're not reinventing the wheel—they're fortifying it. With just 67 employees generating $12.4M in revenue, that's $185K per employee. That's efficiency.
- 20M+ backlinks create an impenetrable SEO moat
- 59% direct traffic indicates true brand loyalty
- 49ers keyword dominance captures Bay Area sports obsession
- PerimeterX suggests sophisticated bot defense strategy
SFGate is the blueprint for local news digital transformation
They've traded breaking news speed for sustainable scale—and it's working
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Sfgate
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Reviews (2)
Stop it with the automatic videos!
If I wanted to watch a video on your site, I would click on it. It's annoying for me to read an article only to have this stupid video appear AND play automatically. Please stop this; it's extremely annoying.
annoying videos
this website has to know and videos that automatically play
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About sfgate.com
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Company Overview
Technology Stack
sfgate.com uses 3 technologies across their website including Google Fonts, PerimeterX, Bootstrap.
Fonts
Google Fonts
Security
PerimeterX
CSS Frameworks
Bootstrap
Traffic & Audience
sfgate.com receives approximately 21.1M monthly visitors and ranks #3,193 globally. The website has a bounce rate of 47% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 3:17 on the site.
The majority of sfgate.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about sfgate.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit sfgate.com directly at https://sfgate.com.